PBAC Blog

The concept of marketing can be summed up very simply as having the “Right Message” in the “Right Place” in front of the “Right People” at the “Right Time.” While that may sound simple, sometimes executing it is not so simple.

Because if you’re off in any one of these areas it can negatively affect the outcome of your marketing.

Let’s talk about having the “Right Message” for a moment.

This begs the question, just what should you talk about in your marketing?

Many small business marketers make the mistake of talking all about themselves, their products or their services. That’s like meeting someone for the first time and having them talk incessantly about themselves. These aren’t typically the kind of people we want to spend a lot of time with.

I remember a woman I used to work with years ago. Her name was Heather.

Heather was a bubbly redhead who seemed to make friends everywhere she went. She had a knack for making people feel special. Me included.

Then one day I realized what it was.

She always asked me how I was doing. She asked about my kids and my husband. She asked about my dogs, and my running. She knew what was important to me and she always made a point of bringing these things up in conversation.

As small business marketers we could learn a thing or two from Heather.

By focusing on WHO we are talking to and talking about what’s important to them, we engage our prospects and customers. We talk TO them instead of talking AT them.

And that’s the key to having the right marketing message.

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

Tags: General //