PBAC Blog

In the next five minutes you could have nine high-energy Google ads running live. Each tailored for your own, specific business. And each ad possessing DOUBLE the CTR and ROI of your best performing ads today.

Here’s how:

By the way, you don’t need much thought or creativity to do this. What’s more, very little typing is required, as you can cut and paste the words we’re going to create here, right into your Google AdWords control panel.

Now follow my path…

1) Open up a new document in Microsoft Word. Insert a simple table that has 3 Columns, and 3 Rows.

In the top-left cell of your table type the words, ‘Did You Know?‘

2) Below that, In the second row, type ‘Quickly, Easily‘

3) In the final, Third row type the emotion triggering word, ‘Exposed‘

4) Back to the First row (the one that starts with ‘Did You Know’);

Create a killer headline, using a proven, winning headline formula. Make sure you include the search keyword you’re planning on using to trigger the ad, actually IN that headline. This will cause that word in your headline to show up in bold. This in turn means that your ad will attract more attention, and increase your ad’s Google Quality Score. All for no extra cost.

Here’s an example. If you were bidding on the search keyword ‘insurance,’ make sure you have the word, ‘insurance’ in the headline. Now, follow those words with a sentence specific to your business. If you were selling insurance, it could be;

“Medical Insurance Today?
[Did You Know] 100% Coverage and
Instant Approval are Always Here?”

Note: the [square brackets] as shown above are just there for clarity throughout this article. Don’t actually add those brackets to your ad text.

Next, copy and paste the words you just wrote into the rest of that First row. So you have three ads that all look exactly the same in that First row.

5) In the Second, ‘Quickly, Easily’ row, follow those words with a sentence specific to your business. With our insurance example again, it could be;

“Medical Insurance Now
[Quickly, Easily] Apply Online for an
Instant Free Quote. Start Here.”

Now copy and paste the words you just wrote into the rest of that Second row.

6) In the Third, final row - create your final ad group which uses the ‘Exposed’ theme. Taking our insurance example again, how about this?

Medical Insurance Exposed
“[Exposed.] Three Mistakes You
Must Avoid When Buying Insurance”

Copy and paste those versions into the rest of your Third row.

7) Now, comes the MAGIC.

Your first column down are your three ‘A’ or ‘control’ ad versions. The next column down are your ‘B’ ad versions … and the third column down are your ‘C’ ad versions.

Now, in each of your ‘B’ and ‘C’ ad versions, change one word. Just one. Or flip a word around.

You’re nearly done. You almost have 9 ad versions tailored and ready to go.

Now, using a proven subdomain technique, create and use a ‘display’ URL for your ad which contains for your the search keyword. This gives each ad’s Google Quality Score a quick and easy boost - without spending a Dime. There’s a streaming video available that shows you, step-by-step, how to do this and why it works.

8) Now, simply copy and paste your ad versions into your Google AdWords account and you’re DONE!

From this point forward, it’s just a matter of making sure you are;

- SENDING your prospects to the right page on your site (note - this should likely NOT be your Home page)

- MONITORING your CTR and ROI for each ad version, and

- CONTINUING to use proven split-testing methods to let your market decide which ads work best at delivering hot prospects to your site.

When you combine the proven methods highlighted above, and some additional techniques that are freely available, you’ll be well on your way to harnessing the explosive power of Google AdWords for your business.

Roger Hall discovers and develops programs, pay-per-click ads and tools to help you succeed in your Google campaigns. Find out more today how to create Pay-Per-Click ads that work, with 5 FREE Chapters from his new book, ‘Top 37 Killer AdWords Pay-Per-Click Secrets Exposed’ Free Download Available at: => http://www.37AdWordsSecrets.com/google.html

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