Optimizing Your AdSense Ads
When it comes to AdSense, it could be described as one of the most easiest ways to earn and make any money online without having to create a product, but then any advertising revenue stream can be easy to collect money from advertisers and sponsors, but it all comes down to getting a decent amount of traffic, for the earnings from contextual advertising to really build up, but that’s another article entirely.
For now I’d like to go through why you should be constantly optimizing and updating your ads in the following ways:
Change your colours and fonts
Target through use of channels
Position your ads above the fold - the fold being the top half of your web page or blog.
First AdSense is Googles own advertising service which complements the paying advertising service of Google adwords as all of the ads are from actual advertisers who are paying per click for their ads to bring them instant traffic and the AdSense is a way for others to earn who wish not to participate in the adwords program and you can earn every time your ads are clicked on.
So changing the colour of your AdSense ads, so that they blend right into your web sites design, this is perhaps one of the most important points and steps to do that and the positioning of your ad units.
Whilst thinking about changing things refer to the Google AdSense programme policies often to see if what you are doing is correct as some things are not allowed, so use this help resource to avoid confusion about how you can use AdSense advertising and what you may be limited to.
Working out what you can do to change the way ad space is seen on your website
Most people become blind to ads on sites, as they just want to read quality content which you provide, so the trick is to add your ads seamlessly into the content or around the content, blending the colours and making them not look like advertisements, while your task is not to decieve as thats not allowed, you have to work on some creative ideas that you can use together with AdSense formats to measure your results.
As I mentioned above, channels work well, this is were you can target specific domains or url’s or even keywords related to your website, I prefer to use the actual domains, so you know where your clicks are being generated from, then you can optimize in the form of adding separate keyword channels for the ad units.
Last of all it’s best to figure out what types of ad units you want to place on your site, AdSense for content is the ones I talked about above, but there are video units from youtube and referral content links that can be added individually, or if you are a tiny person you can use AdSense on a mobile phone to target any tiny coin size people.
Wayne Tully an artist, writer and affiliate marketer who does many online business ventures and earns a reasonable income online as a result.
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