PBAC Blog

Email marketing is a powerhouse of an income generator for your online business and the following tips are sure to boost your results.

Email Marketing Tip #1 - Use your existing database of leads to help you add even more leads to your list. This is a very rarely used technique that is very powerful.

You can give a free report to your current leads and let them give it away. Inside the report you can brand it so that for each one your subscribers give away, they get a percentage of any sales made on your products.

Imagine having two or three hundred people giving away your freebie and each one of them giving ten or twenty subscribers each.

Email Marketing Tip #2 - Never stop adding leads to your list. Just because you think you might have hundreds or thousands of leads on your list, does not mean you should stop adding to it.

Your email marketing profits will be a direct result of how many leads you have on your list.

You should be making about fifty cents to one dollar per lead on your list. So the more leads, the more profits. Very simple math will tell you that having a list of five thousand should be able to earn you nice monthly income.

Email Marketing Tip #3 - Use as many proven methods as you can to add fresh leads to your list. Strive each day to add atleast ten new leads.

You can add the leads by using a variety of proven email marketing techniques such as: writing and submitting articles, coregistration, ezine advertising, ad swapping, and many others.

The bottom line is to use as many of these email marketing tips as you can and keep putting a constant and consistent effort into it.

Do you want to know how I build my internet business and make thousands of dollars per month from home?

Download my Free Report that’ll show you:

“How To Quickly And Easily Build An Opt In List Of Hyper Responsive Subscribers Who Are Willing To Spend Money With You Right Now!”

http://nocostlistbuilding.com/lbr-report.htm

Gary has been a successful, full time internet marketer for over 11 years. He has created list building campaigns that have earned as much as $22,000 in a single day. If you want to know how to build a hyper responsive list and squeeze it for every penny you can, then listen to what Gary says.

http://nocostlistbuilding.com/lbr-report.htm

Tags: General by admin
No Comments »

If you want to increase the power of your article marketing then keep reading. The simple tips that follow are priceless information to anyone serious about maximizing the earning potential of their articles. These tips will guide you into ways of working smarter not harder, and that is what it is all about. The first task when beginning an article marketing program is to create your own website. The website will become your home on the web. Most everything else that you do will happen through your web pages.

Developing and deploying a comprehensive marketing program is critical to the success of marketing articles. This marketing plan should address all aspects of your business. Consultation with an expert is advisable. An experienced consultant can find gaps in your plan, or guide you through the entire process of marketing planning from beginning to end. However created, items on your marketing plan should be checked off as each is completed, serving as a tool to make certain nothing is missed, and a guide to your business’s success.

Blogging is an important tool for anyone wishing to be successful in article marketing. This relatively new phenomena is providing authors with more exposure and success in placing their articles. Best of all, it is free. Freelance websites are invaluable to writers as they allow you to list your services where those who need article writers can find you. Freelance work sites function much like bulletin boards that allow you to post the services you can provide and buyers can contact you.

To exchange ideas and information with other writers, consider joining a forum for writers. Forums are particularly valuable places to post questions and receive comments concerning your own work, or the work of other writers. Not just for kids, social networking websites like Myspace.com also make great forums for marketing your articles. Because of the marketing potential of these high traffic websites, many businesses both large and small are building a presence on social networking websites.

You can get a free copy of our latest ebook by clicking here: The 7 Keys To Business Marketing Success. Sean Milea writes about Business Marketing at http://www.BizRave.com

Tags: General by admin
No Comments »

One of the original internet marketing methods, pay-per-click advertising is still one of the most popular forms of promoting a product or a service due, in large part, to the emergence of Google AdSense. Many marketers have discovered the large paydays that can be had if they become a successful pay per click affiliate.

Becoming a pay per click affiliate is actually very easy. The first step is to sign up for a pay-per-click program like AdSense. Once you sign up as a pay per click affiliate, the work begins. If you want to become a successful pay per click affiliate, there are numerous steps you must take:

Step One: Design a Web site on which you will display your pay per click advertisements. Most internet marketing experts recommend having only a few pay per click ads per page, preferably on the right-hand side of the page. You can also embed hyperlinks in the content on your Web site. Oftentimes, embedding links to the pay per click ad is the most popular way to go because it’s also the most unobtrusive method of having pay per click ads on a Web site.

Step Two: To succeed as a pay per click affiliate, you must create a content rich Web site and regularly update it. Research topics in your niche, and those that are related to the ads on your Web site, and write relevant content that will be useful to your visitors.

Make sure you use keywords in your content, but don’t use so many keywords that your articles become stilted and difficult to read. To determine the best keywords for your content, use a keyword tool like Overture or Word Tracker. Generally, you can use a free version of such tools, but there are premier versions that come with a fee.

Step Three: Drive traffic to your Web site. As a pay per click affiliate, you must drive traffic to your Web site, so that visitors can click on your ads. There are a multitude of methods you can use to drive traffic to your Web site, including article marketing, posting on forums in your niche, blogging, social bookmarking, and creating a lens at Squidoo.

That’s it: It may come in three easy steps, but realize you do have to work to create a worthwhile site. The one key to your success as a pay per click affiliate is to be proactive. Don’t just throw up a Web site with some Google AdSense ads on it, drop some content on the site, and be done with it. You must consistently build your Web site and pack it with valuable content, so your visitors will return again and again.

About the Author:
Tim Godfrey is the founder of the exclusive internet marketing tips resource, RocketTheProfit. To learn how to generate unstoppable cash from Adwords, check out our free 5-part Adwords profits course.

Tags: General by admin
No Comments »

Google’s AdSense program has made it easy for webmasters to make money with a website. Anyone with a website or blog can include this contextual advertising service. The Webmaster is paid each time a visitor clicks on one of the ads. It can be installed very easily by including a few lines of code that Google provides.

To maximize your Google AdSense income, you should optimize the ads on your site. Following is some information to help increase your AdSense earnings:

Place your ads in the upper right hand corner of your site, if possible. Studies have shown that ads placed in this position have the best click through rate (CTR) relative to other positions on your website. The size of your ad is also a factor in your CTR. Large rectangle ads (336×280) seem to result in higher click through rates.

When designing your AdSense ad, create a custom palette for your ad so that color of the ad’s border and background match the color of your site’s background. This makes it look less like an ad and more like a typical link.

Another design tip, the color of your ad title should be the same color as other links in your website. This make them look more like ordinary web links within your site that visitors use to move from page to page within your site.

Never place your ads at the bottom of your web page. Ads displayed at the bottom of a site tend to be much less effective than ads in other positions.

Place your ads as close as possible to the main content of your site. Placing it just above, adjacent to, or just below your content has proven to be effective. Using these AdSense techniques, some people generate hundreds and even thousand of dollars each month. Try these optimizing methods and watch your click through rates improve.

Do you want to know how I make money? Check out my Free Ebook on making money!

Get Your Free Ebook - Make Money Every Day!
http://www.MillionDollarArticle.com

Start Making Money!
Create Your Own Ebook
Start Your Own Affiliate Program
http://www.WriteEbooksAndMakeMoney.com

Tags: General by admin
No Comments »

I realize I am probably dating myself just a little… but web based map services like Google Maps or MapQuest just astonish me. Whoever figured out how to map any block on the planet in 5 seconds has got to be rich… if not they should be.

If you never tried this wonderful service, go to maps.google.com right now. It doesn’t matter where you are going… the shortest most up to date driving instructions and maps are seconds away.

G-Maps has been my choice for a few years already. The know-how in the geo-mapping arena has advanced remarkably yielding amazing immediate maps of most of the planet and directions to just about any place in the world.

I’m going to do a brief review of these three, which hopefully will save you some exploration time when you enter the websites.

I switched to Google Maps after using MapQuest for nearly 8 years (more about MapQuest below). What switched my allegiance after all those years, was examining the instructions at Google Maps. You know, when all else fails read the instruction?

It is a marvelous piece of technology which will present you with both maps nearly anywhere in the world and detailed driving instructions in many countries.

To try and cover all of Google Maps in this review would fail, so let’s look at the central features of the site and you can uncover the rest when you arrive there.

You can see earth satellite images all over the planet and superimpose streets on those satellite images, it’s very cool. All the key map categories are available to view.

You can see people wandering around Sagrada Familia in Barcelona or read the home plate logo at Coors field in Denver. In many parts of the world, you can also generate point to point driving directions.

Another exclusive feature of Google Maps is that it lets you to alter the route it has laid out for you, simply by dragging the route marking to another point. We often know alternate routes, learned by experience that we want to stick to. The other services will not let you change the path… with Google Maps it’s easy.

Rand McNally has been making road atlases for a very long time. Word has it that Fred Flintstone used their atlas. They still favor the printed map or atlas and publish a lot of them. Next time you stop at a gas station check by the register, I bet you’ll find Rand McNally atlases for sale. Now, having said that, they have excellent e-maps and directions. I find them especially effective for comparing routes with Google or MapQuest as a double check kind of thing.

MapQuest has been around since the good old days of the internet… 1996… so by e-standards, it’s very old if not ancient. AOL bought it in 2000 and remains in charge.

I have used Map Quest thousands of times and they always deliver. They have great maps for the US, Canada and Europe but are weaker in the rest of the planet in their quality and detail. US directions are totally detailed and usually very accurate. In some growth areas they can be a little behind, simply because of trying to stay current with new growth can be challenging.

The last chief feature on MapQuest, is that it will search for the least expensive gas or diesel no matter where you are in the US. It’s a good way to keep an eye on your fuel budget and it only takes about 30 seconds.

Between the three of these websites, you should be able to find your way around anywhere on the planet.

Joshua Nestor is a staff writer for Fun and Safe Driving, site devoted to promotion of defensive driving Among other things, site features encyclopedia, forums, videos, and map quest road maps

Tags: General by admin
No Comments »

One my favorite attributes of the Internet is that, if you know where to look, you can find tips, a ‘how-to’ or advice on just about any subject. This is certainly a valuable resource for anyone with an internet connection, and can work out very well for fairly static subjects like lawn care.

After all, the properties of Kentucky Blue are fairly constant. But what if you walked out your front door one summer morning to a yard full of dead grass, and upon questioning your neighbor about why it died he told you, “You didnâ??t hear? Grass started drinking olive oil yesterday instead of water without telling anyone. Ainâ??t that a stinker?” Now, what if this happened every six months or so?

Such is the landscape of search engine optimization, where the search engines are constantly changing the game, and the advice you find online, dating all the way back to 2005, may no longer be relevant. With that in mind, it is important to update your knowledge base. So here are 2007â??s most important elements for a Search Engine Optimized Page:

1.) The Title Tag: An oldie but goodie, the title tag is not only what ultimately gets the user to your site from the SERPs (because it is what the search engines use when linking to your page), but its one of the most important pieces of every search engineâ??s ranking algorithm.

Remember to place only a few closely related keywords inside this tag, and to put your keyword before your company name. Search users are impatient and looking for fast information. Theyâ??re not looking to be branded. A search user may never even get past your company name in the title if the listing below it catches their eye first.

2.) Keyword Density: Believe it or not, keyword density is still important. You may hear some SEOs tell you that keyword density is dead and they can get your site ranked using links alone. The latter half of this statement is true, the former is not. Think of it this way: Dieting alone can make you lose your gut, but dieting and exercise will get you there twice as quick. The right keyword density will give your pages the same positive result that exercise has on dieting.

Many Search Engine Optimizers will tell you that optimum keyword density is between 3-6%. Thatâ??s true, but difficult to measure (for example: are we taking into account navigational, header and footer text or just the main content?). As a rule of thumb, I try to use the keyword once every other paragraph. That is by no means a hard science, but it works for me.

3.) Latent Semantic Indexing (LSI): Hereâ??s one that wasnâ??t around last year. For those unfamiliar with LSI, it is a way for Google to better determine the relevancy of a page. By using LSI, Google can automatically calculate which terms are used most often along with any given keyword and score pages based upon whether or not those complimentary keywords appear on a page.

By deploying LSI into their algorithm, Google is now able to tell the difference between the animal and the automobile “Jaguar” by identifying words and phrases like “ferocious cat” or “moon roof” on the page with it.

Google can also thwart spammers who are using phrases like “Keyword is the best solution on the market to meet your needs and for more information on keyword, look no further.” Spammers could previously mass produce pages with optimum keyword density but without any actual relevance by using templated phrases like these.

4.) Link Text: Onsite and off, the text which appears in a hyperlink pointing to your page is of great importance. Link text or anchor text should contain your keyword or some variation of it for best results.

Obviously, you wonâ??t have control over your link text in every situation. You canâ??t control the way a blogger who finds your site will link to you. However, you can use suggestive language in your press releases or on your pages pointing others in the right direction. If you state on your page that “Dogsforeveryone.com is a Dog Health Site dedicated toâ?¦” your linker may use the same “dog health” lingo in their link.

5.) Page Focus: One of the biggest mistakes that SEOs make when optimizing a web page (especially the homepage) is trying to optimize for too much at once. My rule of thumb here is unless the words are all closely related, not only in meaning but in spelling too (like web design company and web designer companies), break them up into separate pages. I try to, at most, use three non-directly related keywords per page.

People are often drawn into optimizing one page, which they have noticed has considerable ranking power, for too many phrases. The draw is obvious, and the intent is to rank for as many keywords as possible. Unfortunately, by attempting to get to number one for too many key phrases, youâ??ll end up getting there for none. In the eyes of the search engines, the focus of your page will be diluted, and a more laser targeted competitor will prevail.

There you have it. These are the most important elements to optimizing a page. The rest is mostly up to original content and link building. If you successfully follow these 5 tips, you will find yourself racing up the SERPs, acquiring more visitors and more impressions, clicks, sales, sign-ups or whatever it is that youâ??re after.

This article was written by Mike Bradbury.

Mike is an SEO Analyst for Objectware Inc, an Atlanta Web Development.

Tags: General by admin
No Comments »

In the next five minutes you could have nine high-energy Google ads running live. Each tailored for your own, specific business. And each ad possessing DOUBLE the CTR and ROI of your best performing ads today.

Here’s how:

By the way, you don’t need much thought or creativity to do this. What’s more, very little typing is required, as you can cut and paste the words we’re going to create here, right into your Google AdWords control panel.

Now follow my path…

1) Open up a new document in Microsoft Word. Insert a simple table that has 3 Columns, and 3 Rows.

In the top-left cell of your table type the words, ‘Did You Know?‘

2) Below that, In the second row, type ‘Quickly, Easily‘

3) In the final, Third row type the emotion triggering word, ‘Exposed‘

4) Back to the First row (the one that starts with ‘Did You Know’);

Create a killer headline, using a proven, winning headline formula. Make sure you include the search keyword you’re planning on using to trigger the ad, actually IN that headline. This will cause that word in your headline to show up in bold. This in turn means that your ad will attract more attention, and increase your ad’s Google Quality Score. All for no extra cost.

Here’s an example. If you were bidding on the search keyword ‘insurance,’ make sure you have the word, ‘insurance’ in the headline. Now, follow those words with a sentence specific to your business. If you were selling insurance, it could be;

“Medical Insurance Today?
[Did You Know] 100% Coverage and
Instant Approval are Always Here?”

Note: the [square brackets] as shown above are just there for clarity throughout this article. Don’t actually add those brackets to your ad text.

Next, copy and paste the words you just wrote into the rest of that First row. So you have three ads that all look exactly the same in that First row.

5) In the Second, ‘Quickly, Easily’ row, follow those words with a sentence specific to your business. With our insurance example again, it could be;

“Medical Insurance Now
[Quickly, Easily] Apply Online for an
Instant Free Quote. Start Here.”

Now copy and paste the words you just wrote into the rest of that Second row.

6) In the Third, final row - create your final ad group which uses the ‘Exposed’ theme. Taking our insurance example again, how about this?

Medical Insurance Exposed
“[Exposed.] Three Mistakes You
Must Avoid When Buying Insurance”

Copy and paste those versions into the rest of your Third row.

7) Now, comes the MAGIC.

Your first column down are your three ‘A’ or ‘control’ ad versions. The next column down are your ‘B’ ad versions … and the third column down are your ‘C’ ad versions.

Now, in each of your ‘B’ and ‘C’ ad versions, change one word. Just one. Or flip a word around.

You’re nearly done. You almost have 9 ad versions tailored and ready to go.

Now, using a proven subdomain technique, create and use a ‘display’ URL for your ad which contains for your the search keyword. This gives each ad’s Google Quality Score a quick and easy boost - without spending a Dime. There’s a streaming video available that shows you, step-by-step, how to do this and why it works.

8) Now, simply copy and paste your ad versions into your Google AdWords account and you’re DONE!

From this point forward, it’s just a matter of making sure you are;

- SENDING your prospects to the right page on your site (note - this should likely NOT be your Home page)

- MONITORING your CTR and ROI for each ad version, and

- CONTINUING to use proven split-testing methods to let your market decide which ads work best at delivering hot prospects to your site.

When you combine the proven methods highlighted above, and some additional techniques that are freely available, you’ll be well on your way to harnessing the explosive power of Google AdWords for your business.

Roger Hall discovers and develops programs, pay-per-click ads and tools to help you succeed in your Google campaigns. Find out more today how to create Pay-Per-Click ads that work, with 5 FREE Chapters from his new book, ‘Top 37 Killer AdWords Pay-Per-Click Secrets Exposed’ Free Download Available at: => http://www.37AdWordsSecrets.com/google.html

Tags: General by admin
No Comments »

Whatever we do as individuals especially also when acting for a company -, it will characterize us in the public/with our clients.

Whether it is

* the receptionist on the phone,

* the production manager,

* the driver of a company car,

* a field representative, or

* the owner/CEO himself …

… all that ‘impresses’ the public - even a very good advertising campaign can not really be successful against this ! (whereas ‘advertising’ is often misunderstood/misinterpreted as being all of ‘marketing’).

Examples:

1. The receptionist - or whoever talks on the phone - is polite or unpolite - the client/ caller will be impressed 2. The manager of the production department is arrogant, or not - the supplier possibly talks about it during his cracker barrel or may be even being with a competitor 3. The driver of a labelled company car takes the priority from someone - possibly it was the best client !? 4. A slovenly dressed and arrogant field representative - who doesn’t identify with the problems of the client (or even makes unbearable promises) - wants to be successful with a client - I can’t believe this, even if the client urgently needs a product comparable to ours

5. Happened some days ago: An arrogant editor in chief doesn’t answer a question correctly during a panel discussion but insists on his ‘political view’ - what happens, if this influences his readers !?

and much more.

… marketing is everything

I like this example:

Imagine you could produce gold (artificial and not to be used for jewelry but a perfect replacement for industrial purposes) at the price of copper and you want to sell it - with a very good profit - at the price of silver.

You would not sell it if nobody knew it !!

Big advertising campaigns or similar action would lead in this case possibly only to some kind of unbelief or would initiate a ‘run’ (of unwanted and not suitable clients) respectively which we could not live with/reply orderly to.

Consequently it would be necessary to sell this gold especially to such clients who barely need it for their products.

And … all the ways to them - ideally in whatever region of this world - are known by the marketing department (see >> ‘Marketing ~#~ sales’- www.marketing-und-vertrieb-international.com/en/news/selling-versus-marketing__8.htm)

* from market analysis and market segmentation, via

* the choice of the selling route accepted by such clients and the ‘right’ pricing, to

* talking to the customer, knowing/acknowledging HIS problems

and much more.

Of course this is impossible without the development department (describing the possibilities to use ‘the artificial gold’), and the production department (being responsible for a permanently perfect quality)

and

of course all such things are very much depending on the company itself as we cannot generalize them, but provided everything is in order,

to get the ‘right’ client, in the ’suitable’ market segment/s, and the ‘right’ requirements, which can be fulfilled by us … you need Marketing

IMHO:

Everything is … marketing … is everything

With more than 30 years practical experience in marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketingplan, practical implementation - Europe and/or worldwide on the spot

Tags: General by admin
No Comments »

Here’s a ebook 70 pages long called Beating AdWords. It shows you how you can make good money promoting clickbank or other products. If you know nothing about affiliate marketing this e-book will give many great tips and bring you up to speed. It is a clearly written step by step guide with tools to make money online. Whether your a long time marketer or a newbie you will find the information very valuable. Do you use AdWords or any other ppc advertizing? This book is a must for your marketing. The authors of this book give free up-dates. Beating AdWords is always on top of the changes. So what does Beating AdWords offer?

Inside are many internet marketing strategies. Beating AdWords will teach the best tips of PPC advertising, focusing particularity on Google AdWords. There is a lot of information about keywords. How to find keywords that convert into sales, how you can pay less for your keywords and out perform your competition and beat Google’s way of controlling marketers and advertisers. Beating AdWords show how to write effective ad copy that sells to get the most return from your campaigns. There is information on testing and refining campaigns. What is quality score and how you can optimize your AdWords.

Other things this ebook goes into is building websites and landing pages that are optimized to convert to sales. Another thing this program helps with is to find good products to sell. You need a product that converts well .There are many tools to find these products. There are other features as well including advertising tips other than AdWords.

Don’t miss out on this opportunity. You can follow the strategies lined out in the ebook and it will show you how you can make money by promoting products on the internet using Google AdWords to advertise. Beating AdWords is a very clearly well written guide that is extremely easy to understand. It is the essential foundation builder for a new marketer. Beating AdWords is always on top of the changes. This is the authoritative guide to AdWords. It is highly recommended. You will earn money sooner then you think. You will easily recoup the cost of this e-book in a matter of days. Beating AdWords will change your way of marketing forever.

Rick Williamson is a webmaster. He enjoys research in marketing and investment.Your invited to Clickbankways.com to find more exciting information.

Tags: General by admin
No Comments »

What are the proper measurements for ADA sign height?

Business owners and operators need to be aware of ADA Regulatory guidelines. Purchasing and displaying ADA signage is one of the cheapest and simplest ways to achieve compliance.

But in order to be fully in compliance with the standards for proper use of these signs, they must be mounted at the correct height and position to be effective.

During the years I have been in the acrylic sign busniess, many people have asked for information about hanging tactile signage properly. Several of my customers have complained that this information is not as easy to find as they’d like. Even the government websites don’t always have the latest guidelines listed where you can find them easily.

I’ve researched the facts for you, and listed the specifications according to the latest available from the 2004 updated guidelines. These guidelines cover permanent signage for rooms, offices and restrooms.

How to measure accurately? Start at the bottom!

According to the ADA Accessibility Guidelines, sign height must be measured from finish floor or ground. “Finish floor” is a building term meaning a floor surface complete with tile, carpet, or other finished covering that is not in need of any further construction. If your floor surface is concrete only, this is the surface of the finished floor from which you’ll make your measurements.

All measurements start on the ground and end on the baseline of the tactile letters on your sign. The tactile letters are the characters raised from the surface of the sign. You can tell which they are by touching the sign with your fingers. This is important to know if your sign contains any lettering painted on, made of vinyl decals, or other flat graphics. Those examples are not tactile, so you don’t need them for determining your measurements.

The baseline is the bottom of the letters making up the words of your sign. There may be only one word, or more than one line of text. I’ll show you what to do in both cases.

How to determine height for mounting signs

ADA tactile signs are to be placed a minimum of 48 inches (or 1220 millimeters) above the finish floor or ground surface measured from the baseline of the lowest set of characters.

For example, if your sign has two lines of text, the minimum measurement ends at the bottom of the lowest line of lettering. If your sign has only one word, you simply use that word to determine your sign height.

Your ADA signs are to be mounted a maximum of 60 inches (or 1525 millimeters) above the finish floor or ground surface measured to the highest tactile character.

For example, if your sign has two lines of text, the maximum height is measured to the bottom of the highest line of tactile letters. If you only have one line of text or one word, you use the bottom of that text to determine your height measurement.

Now your signs are in compliance with ADA standards

There is a difference of 12 inches (or 305 millimeters) in the two recommended height measurements. As long as your sign falls within this area, you are in compliance according to ADA guidelines.

In the unlikely event that you have a tactile sign with over twelve inches worth of lines of text, I suggest checking with state and federal ADA professionals to determine the proper measurements for your special needs.

Otherwise, the vast majority of ADA tactile signage will fit neatly within these ADA tactile sign height guidelines.

Disclaimer: The preceding information is intended as a general guide for compliance of the Americans with Disabilities Act (ADA). The author assumes no liability for its completeness or accuracy. This article is not a legal document and is not meant to be viewed as a substitute for professional legal advice.

Anthony Bogner has over 10 years experience in crafting and selling architectural signage, including literature holders, directories, and ADA tactile signs. Visit http://www.acrylicsignworld.com for tips, advice, and information about acrylic signs for businesses of all sizes. Our website also offers the best values on handcrafted architectural signage products.

Tags: General by admin
No Comments »