PBAC Blog

This September Google officially introduced the new wave of SEM (Search Engine Marketing). There has been much said about this new feature known to Adwords users as the “conversion optimizer feature”. Previously Google have been using a straight forward Pay Per Click (PPC) system, which they themselves created. PPC ads, also known as sponsored links, are found on a search engine’s search results. For instance, when you go to google and type in San Diego Website Design, numerous sections of search results are on the screen. At the very top of the screen there is a map with business listing. This list is a service for those businesses that have accounts with Google. Below that is a list beginning with Appeal Media’s Listing (shameless plug!). These are known as organic listings. Advertisers can not pay to be listed organically. It is a very complex system which is based on parameters such as relevancy and popularity. On the right hand side of the screen are the sponsored links. Sponsored links (PPC) are not listings, but clever advertisements that are being paid for.

The Pay Per system works on keywords. Keywords are the words people actually type in the search engine to look, such as San Diego Website Design. This would technically be a keyword phrase; San Diego, Website, and Design. The advertisers will competitively bid on keywords with their competition. This type of advertising takes constant maintenance as the cost of keyword rise and rise. The magnanimous techies at Google saw the problems popping up, such as inflation, with the once golden PPC system and decided to evolve. Other problems noted are ad clutter and fraud. PPC is currently plagued with issues as it comes down from its peak. This situation had to be remedied for the sake of the discontented advertisers and anxious publishers. The solution is PPA.

PPA ( Pay Per Acquisition or Pay Per Action) is a new type of advertising online that is conversion specific and garnering global support from advertisers. As usual, Google has broken ground on this and is offering it to their current Adwords Advertisers as an option for their existing account. E-bay is also doing something similiar with their advertising. There are a lot of fancy words to explain something so simple. Broken down into layman’s terms it is not so daunting.

Showdown : PPA vs. PPC

* Pay Per Click advertisers pay per impression or click. (Not necessarily results driven)

* Pay Per Action advertisers pay only when an “actionable task” happens.

o An actionable task is something you want to get from your cutomers to benefit and/or grow your business. Google Adwords lists action options as purchase/sale, lead (new contact), sign-up (subscription), views of keypage, and ‘other’ (be creative).

* PPC rates based on keywords rate. Keyword rates have risen with the surge of online business competetion. And then you still have to rely on yourself for conversions!

* PPA rates are based on actions that directly benefit your business. Prices are not unreasonable for small to mid-size businesses.

* PPC cost risk is on the advertiser.

* PPA cost risk is on the ad publisher.

It would be highly beneficial as an advertiser to jump on the bandwagon with this latest and greatest care of Google. It is a rare thing for a publisher to put their money where their mouth is and garner the brunt of a possible loss. Iit is unlikely that a loss would happen for Google or Ebay with their quantum growth patterns. This is still a one of a kind opportunity for businesses to get the most bang for your buck and not to stress as much about return on investment.

Adrienne Markovic | Marketing
Appeal Media Interactive Studios, LLC.
http://www.appealmedia.com
In the Heart of the Gaslamp!
311 4th Av. Suite 310
San Diego, CA 92101
(619)615.0707

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Targeting with behavioral marketing has become the buzzword as of late. Now we need to understand what exactly behavioral marketing is. Targeting with behavioral marketing has the ability to market by delivering ads to consumers that is based on their own behavior. For example if you have an online visitor and you put into place a behavioral marketing campaign, you can actually collect data regarding what web pages they had viewed, which keywords they typed into your search engine, and what products they had looked at. You can then use this data to provide customers with ads that are based on the information you had gathered. This would increase your sales ratio, as you have served consumers with advertisements that were based on their behavioral pattern.

An absolute must for all entities of business, targeting with behavioral marketing is all about selling products or services at the online front or producing leads for a marketing or sales team. Branding being one of the most important criterions of certain businesses, a well-balanced marketing campaign can encourage that marketing brand as well as allocate qualified traffic to a website, generate leads, and boost sales. However, not all targeting with behavioral marketing programs are made equal. While smaller entities of business can easily foster their advertising campaigns in-house, large entities may actually have too many marketing campaigns and various keywords to foster targeting with behavioral marketing programs efficiently. To achieve the best targeting with behavioral marketing, it is advisable to contact for a no-cost online consultation to discuss a personalized advertising target program for your own business. Targeting with behavioral marketing entails search engine optimization, contextual search, paid placement, paid inclusion and various other aspects of internet marketing.

It is important to understand the thing that online visitors are real individuals therefore; one should conduct a study or a research on targeting with behavioral marketing. This study helps in providing end users with the products and services that they are looking for. The targeting systems on the internet should automatically build a marketing profile for each online visitor and use data in real time to ignite relevant deals and advertisements based upon various business objectives. In behavioral marketing, internet marketers can engage customers with effective advertising via a number of channels, such as off-site banners, website, emails and marketing layers, throughout the whole purchase advertising cycle.

For years, targeting with behavioral marketing has helped to provide the corporate industry solutions for internet marketing. The results are normally twofold and immediate. In fact, targeting with behavioral marketing helps to get results with an incredible increase in revenue and conversion, as well as a better internet experience for modern sophisticated online users. Customary behavioral marketing campaigns assist clients to augment internet conversions by approximately 30%. Targeting with behavioral marketing can actually improve online advertising conversion and allocate the most suitable message at the most appropriate time. Finally, we can conclude by saying that one needs to take the help of targeting with behavioral marketing to help customers get the best, after all, end users are the backbones of advertising.

Rajesh Kumar is an Internet marketing specialist and has extensive knowledge about behavioral marketing and targeting. To know more about behavioral targeting and behavioral marketing, Behavioral Marketing visit http://www.audiencemp.com

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Website Content Guidelines

Writing content for the web varies greatly from writing for a newspaper or magazine. The following guidelines are geared to the Internet and the visitors who will be reading your website content. Also, these tips for good text layout and structure will enhance your chances of being indexed by the search engines.

1) Use shorter sentences, words and paragraphs than you would use when writing for print.

2) Develop one idea in each paragraph of your copy.

3) Create compact and brief text. Try to write your content in half the number of words you would use normally for a printed document.

4) Use simple words and phrases to make reading easy.

5) Incorporate numbered or bulleted lists when appropriate.

6) Highlight important text (e.g. make it bold, colored or use hyperlinks) to make it easy to scan.

7) Employ descriptive and brief headlines and subheadings. This will help to optimize your webpage content for the search engine spiders.

User Friendly Content

People read one quarter more slowly on the web than when they read printed material. Computer screens tire the eyes quickly and visitors tend to scan text more than they would items in printed documents. This is the reason that your paragraphs should be short and concise. Use half the words that you would normally use when composing printed text.

Content Scanability

Write and layout your content in an easy to scan format. Think of how you read a webpage and you will understand the importance of using scanability elements in your work. Use bold or colored headers and lead-ins for blocks of text so that the main points stick out like a sore thumb. The Web is not a place to be subtle. Scanability elements like these are picked up by search engine spiders and help your efforts at optimizing your website.

Content Presentation

People who surf the Web are usually short on patience. They want to find the information they are seeking quickly and without wading through a mass of text. Obscure and complicated text is not viewed favorably by the average website visitor or search engine spiders. Keep you text in blocks that can be scanned easily. Use white space to isolate these blocks of information from adjoining copy.

Visitors will leave your website if they can’t find what they are looking for quickly. You must attract their attention and maintain their interest if you want to have a successful Internet presence. You will have about 10 seconds to grab a visitors interest and a little less than a minute to maintain that interest. Avoid the pitfalls associated with your own self interests and give your readers what they want. Optimize your content for your visitors.

Content Layout

This list covers the important aspects of content layout:

A) Put the most important information at the top of your webpage.

B) Make it simple to comprehend and avoid boring, hard to digest dialogues.

C) Try to combat reader fatigue by using an easy to read font size and style.

D) Present each idea in an easy to absorb bite-size chunk. Use short sentences, short paragraphs and present only one idea per paragraph. Avoid information overload.

E) Write meaningful headlines and subheadings. Cute or promotional lines in your text mean that your visitors will have more to read and will find it harder to understand your content.

Gene DeFazzio is the webmaster and author of the Rocketface(R) Workshop http://www.rocketface.com/ - A website for beginning webmasters and home of the webmasters tutorial “How to Design a Website”.

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Attraction marketing is basically getting prospects to come to you instead of you chasing them. At the core of attraction marketing is the belief that people love to buy, but hate to be sold to.

The concept of attraction marketing is gaining momentum in the network marketing arena as more and more people realize there is a relatively simple way to keep their cash flow on a productive level while they build their MLM business.

Obviously, this is the way you HAVE to market your MLM business.Simply put, attraction is the method of attracting only the genuinely interested people towards your business opportunity.This is what attraction marketing is all about.While the most common use of marketing is with network marketers, that is certainly not the only group of people that you have to focus on to make this work for you. Truth is, this technique is not just privvy to those who work online.

The power of attraction marketing is to draw the prospects to you, meaning I get to work with people who actually want to build a business from home and who are interested in the solutions I can provide. Obviously, this is the way you MUST market your small business.

I got valuable information about how to grow your MLM business, The concept is gaining momentum in the network marketing arena as more and more people realize there is a relatively simple way to keep their cash flow on a productive level while they build their MLM business. One of the best training programs on this type of marketing is called Magnetic Sponsoring.But I also want to make people aware of the fact that even though Attraction Marketing is more leveraged, much easier and more powerful than any other form of marketing it still requires that you become a professional.

In fact, youre going to realize that the power of online marketing and attraction marketing is a choice that falls under the no brainer category. But the truth is, when it is done right, your prospects will actually convert themselves even before you lay your primary offer on the line.

Attraction

People unable to break even before learning the process of marketing are now making more money than they ever thought possible.So what is the magic of attraction marketing.Instead of having to hunt down prospects and alienate friends and family to convince them they need what you have to sell, with this method your prospects seek you out. This is the power behind attraction marketing.Network marketers are learning these teachings of to draw customers and prospects, instead of chasing after them.The Laws of Attraction Marketing in business have taken a MASSIVE evolutionary step to become the 21st Century “New School” for connecting and networking online. Using the laws of attraction marketing under a Social Media umbrella term aims to facilitate creativity, collaboration, and sharing content between users.

You may be interested in this new law of marketing if like most people you can’t sell, you don’t have the necessary funds to buy leads or skills to do Pay-Per-Click, you’re no good at talking to strangers, you feel awkward selling to family and friends.

Attraction Marketing is the practice of allowing pre-qualified buyers or prospects to find what it is that you are offering.

Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online Click Here To Visit Toddash.com For Free Information

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