PBAC Blog

Why would one lipstick video get thousands more views than another lipstick video? Could it be the words “luscious lips” in the title? Why would one sewing video get thousands more views than another? Could it be the words “how to” in the title?

Welcome to the ever growing competition of video marketing on the internet. After you make your video and upload it, you’ll be able to track your number of views. If users like your video, they’ll comment on it, add it to their favorites, and subscribe to your channel or blog. But how can you get your video in front of them so that they know how great it is and do all those actions? Enter the skill of weaving a title for your video.

Take some time to do some keyword research on popular keyword tools such as Wordtracker.com and SEO Book Keyword Suggestion Tool. Both have free tools that can help you find exactly the right words that people are using to find the subject of your video. Keep a spreadsheet of this information for yourself, as it will include keywords that will give you more ideas for future videos.

Now, search your favorite video sharing sites, such as YouTube.com, and look at the search results. Which videos had more views? Which had less views? While it is not solely based on titles, you will notice that there are patterns to what videos in a given keyword search get the most views.

Here are your three tips to writing your video title:

1. Use your keywords — If your video is about sushi, make sure it says so in your title.
2. Use adjectives to spice it up. If your sushi is easy and delicious, say so in your title. Remember, you have to get someone’s attention with that title.
3. Experiment. Not getting views? Go into your video sharing account and edit the video title. Add a “How to” or change the order of the words in your title. See what gets more views.

Besides the title, you will want to pay attention to the description or summary, as the text is what brings in searches at first. Then as your comments, ratings, and other Web2.0 indicators rise, your video will rise to the top of the video search results.

Make sure your video is good quality, interesting, and gives your viewers what you promise. Promise it in your title. Robin Brown makes video sewing tutorials.

Visit http://www.SewSing.com for video tutorials on using a mechanical Singer sewing machine.

Beth has co-authored an ebook on Video Marketing that targets marketers rather than the viral goal. Afterall, it’s not the size of your traffic, but what you do with it that counts. Visit her blog at http://www.creativesolutionspress.com/ for creative solutions, plus plenty of entries on video marketing.

Her Video Marketing ebook is available on http://www.videomarketingsuccessbook.com/

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With Google’s new universal search being rolled out the concept of “top search engine rankings” changes dramatically. On one hand a first page ranking is much more difficult to achieve, and on the other, there are now more ways in which to achieve a first page ranking.

Here is a quick rundown of possible results that could appear on the first page of a Google search:

• images
• video
• news
• maps / local results
• blogs
• books
• products
• groups
• patents
• scholarly works

If the #1 result for each of those vertical searches appeared on the first page of a search all other results that otherwise would have appeared would be squeezed out of the first page. OK, most of those vertical results won’t make first page placement, I think Google is adding up to three, perhaps four of these verticals into their universal search. So let’s say a typical search that you’ve been ranking on the first page for is now showing “universal” results for images, news, and video. Chances are good that your ranking has been bumped off the first page, or at least moved down significantly.

That’s not a happy place to be. Unless, of course, that it’s your video, news, or image results that appear. But in terms of ROI those really are not the type of results that bring significant conversions. On the other hand, maybe it is your video, news AND image results that appear. Now you got multiple first page rankings, right? Naw. Now we’re just living in fantasy land because I’m certain Google won’t let one site achieve multiple first page placements that way.

Changing the way search works

So how does that change the ranking landscape? It means that achieving first page status has just gotten considerably more difficult for standard search results. In stead of competing with ten other pages, you’re now competing with six or seven for first page placement. The competition just got more fierce.

If you feel that getting your image, news or video ranked is worthwhile then you’ll need to start now by investing additional dollars into those avenues, or supplementing traditional optimization with optimization of those other areas, and hope the payoff is just as significant. I doubt it will be, but it doesn’t hurt to know your options. Google’s Vanessa Fox posted some ways to take advantage of these other verticals that are popping into your search results:

Google News results
If your site includes news content, you can, submit your site for inclusion in Google News. Once your site is included, you can let us know about your latest articles by submitting a News Sitemap. (Note News Sitemaps are currently available for English sites only.)

News Archive results
If you have historical news content (available for free or by subscription), you can submit it for inclusion in News Archive Search.

Image results
If your site includes images, you can opt-in to enhanced Image search in webmaster tools, which will enable us to gather additional metadata about your images using our Image Labeler. This helps us return your images for the most relevant queries. Also ensure that you are fully taking advantage of the images on your site.

Local results
If your site is for a business in a particular geographic location, you can provide information to us using our Local Business Center. By providing this information, you can help us provide the best, locally relevant results to searchers both in web search and on Google Maps.

Video results
If you have video content, you can host it on Google Video, YouTube, or a number of other video hosting providers. If the video is a relevant result for the query, searchers can play the video directly from the search results page (for Google Video and YouTube) or can view a thumbnail of the video then click over to the player for other hosting providers. You can easily upload videos to Google Video or to YouTube.

How all this will play out over the coming months and years remains to be seen. Will SEOs now need to optimize a page, an image, a news article and a video for the same keyword phrases, hoping one of them will make it to the first page? Will people be more willing to settle for top five pages rather than top two or one? Will the top ranking race become a thing of the past or heat up even more? What do you think?

Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing, a Search Engine Marketing Company. Stoney started PPM in 1998 by finding the brightest minds in the industry and nurturing within them an intense desire to become leaders in their respective fields. With this team of professionals, he has built a wildly successful website marketing company that succeeds through both personal and professional integrity.

You can read Stoneyâ??s blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and Web Pro News. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.

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Where’s the profit? If you’re like most online marketers you’ve probably run into the problem of not making enough profit to put it in the bank. But then, there’s more to profit that dollars in the bank, or is there?

Profits online come in dollars, dollars, or yeah, I did say dollars. If you’re working on any monetary system other than the US Dollar, you’re probably going to have to rephrase that line, but those of us here in the states understand the concept of dollar bills in the bank, so that’s all we need.

How can you put money in the bank?

Google Adsense

With high quality content you can make a lot of income from Google Adsense on your website. Create the content as article marketing and drive traffic to your website with resource box links to promote user friendly content and high-impact ad marketing.

Affiliate Marketing

By using your website, blog, or article marketing, you drive traffic to links that sell products you can honestly recommend. Once you’ve done that, you begin to make money from your affiliate links. This income is fairly predictable because you can earn as often as you’d like by sending the affiliate links out to your ezine subscribers.

Ezine Publication

Charge for advertizing space in your ezine. Get your own products and market your ezine as a marketing tool for others. Your business will increase as you add subscribers and marketers to your ezine.

Have you decided how to make money online?

What’s your niche? Have you decided what it is you want to write? What do you want to market? Give yourself an opportunity to find a niche with power marketing techniques that help you reach your potential. Use these 2 FREE article marketing templates from http://advertizeyourbusiness.com to gain expert status.

Jan Verhoeff is an expert article marketer and presents numerous marketing strategies on her blog at http://janverhoeff.com

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As shared Web hosting becomes more and more competitive, more providers are offering what are called “unlimited” hosting plans. Usually, you’re offered unlimited e-mail accounts, add-on domains, bandwidth, disk space, MySQL databases, and other features.

However, is this really true, or just something intended to hook you in and then make you pay more? Indeed, many hosting experts say that unlimited plans are just a hoax and that no hosting package will truly be unlimited. Let’s take a look at some of the advantages and disadvantages of unlimited hosting.

Among the most contentious elements of unlimited hosting are disk space and bandwidth. There is no such thing as unlimited hard disk space, right? Yes, that’s true, but most provide unlimited disk base by using a number of servers, so that when one disk becomes full, they just add another server or hard disk. Theoretically, they can simply keep adding hard disks as the need to and thus provide truly unlimited disk space. This is, in fact, the way every hosting provider does it, whether they are “unlimited” or not. The same is true of bandwidth. When a particular hosting company’s bandwidth allowance is almost full, they buy more from the provider they use.

In theory, then, yes, it’s true. Hosting providers truly can provide unlimited bandwidth and disk space, assuming they keep adding resources as they need to. However, many critics of unlimited hosting say that no hosting company can keep acquiring more resources without end because it’s just not economically feasible. Now, this is certainly true if a hosting company’s customer base were invariably using literally hundreds of gigabytes of disk space and bandwidth. However, most customers only use a few megabytes. This, then, is why hosting companies can function. In effect, they risk the assumption that all but 1% of their customers will use just a small amount of their server’s capacity.

The next question to ask is how the hosting company will handle that 1% of customers who do use a huge amount of resources in bandwidth and disk space. This is entirely at their discretion and depends on what their own “fair use” policies are. In fact, they will likely suspend customers who greatly strain their system’s resources. Therefore, if you happen to be among that 1% of customers who truly would use “unlimited” resources, then yes, it’s a myth. You simply cannot get “unlimited” resources from a particular hosting company. However, if, again, you’re among the 99% of customers who don’t use a huge amount of resources, then it’s true that the hosting company can provide “unlimited” resources, meaning that you will never exceed the capacity they have to provide you the services you need.

If, you are someone who has vast capacity needs in bandwidth and disk space, then it’s probably best that you use a dedicated server. However, if you are among the vast majority who will not strain the hosting company’s ability to provide resources, an unlimited package may be for you, not least because there are also many additional features offered you that you may find useful.

As an example, let’s say that you have a lot of domains and that each needs its own web site. Each individual web site is not going to take up a lot of disk space, so this will not place a strain on your hosting service and you will not be in danger of being suspended. In addition, you’ll be able to take advantage of the unlimited features offered, such as MySQL databases, autoresponders, e-mail boxes, and add-on domains. If each domain has a web site of average size, your account will not be in danger of being suspended.

So although it’s true that for a very few people, “unlimited” Web hosting packages do not really exist and are a myth, for the vast majority of customers, they are, indeed, a real offering. If you are among the 1% who would likely strain a hosting company’s resources and put yourself in danger of getting your account suspended, then it’s probably best that you opt for a dedicated server instead.

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.

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