Google Duplicate Content Penalties Revisited

A few Google updates ago one of my review websites went from top placement in Google and friends to 50th over night. Yahoo, MSN and the rest were unchanged. As it turns out one of the test domains I own was pointing to the server with the review site and tripping up Googleâ??s duplicate content filter. A year of hard work SEOâ??ing seemed flushed down the toilet. Now the problem has since corrected itself but I have never achieved that top ranking on Google again from this rookie mistake.

TIP: In apache the first container you make in httpd.conf will be the default website shown. For that reason I now make this initial entry a â?˜COMING SOONâ?? type of page with links to some of my other projects.

Googleâ??s duplicate content filter is one of the most speculated and pondered about black hole’s in SEO discussion today. One of the biggest anomalies is why the other big search boys do not employ similar tactics. Does Google have it wrong?

Yesterday as I was plowing through the days feeds I came across a really interesting experiment conducted by Jennifer Sullivan Cassidy at SEOChat that looked into this further. Here is a blurb:

“Initially, there were 14 sites that featured the article, including my own. Within a few weeks, that number grew to approximately 19,000 or so sites, which also contained my website, which was the actual origin of the content. Then after about 5 or 6 weeks, the number of sites featuring the article fell to 46 sites. Whatâ??s aggravating is that my site, which was the source of the original content, was not included anywhere in the search results for this article title.”

So the content filter works by eliminating from its rankings content which it deems is not original. But as Jennifer and SEOâ??ers across the web point out is this is clearly not always an accurate process. In fact if you are submitting articles on a regular basis and testing your results, you must have noticed this by now. Often if your article is plagerized not only are you penalized for dupe content but the perpetrator is rewarded with a steller ranking. Your ranking! Sadly if you are the original writer of stolen copy and Google decides otherwise, there isn’t a whole lot you can do. Any by a whole lot I mean nothing.

So as it stands in 2006 tripping up Googleâ??s duplicate content filter is a guaranteed way to kill your rankings - but for how long? For me it took 7 months to get back on the top page of Google at position number #9. A helluva long tumble from #1 for my very competitive keywords. Many domains never recover.

So how do you avoid this happening to you aside from always writing your own content? The bad news is you canâ??t. The good news is that it is no secret Google works very closely with copyscape.com, the same people who handle their Google Alerts service.

From my research Copyscape seems to trigger when strings of 8-10 words are being repeated. It seems amazing but the service is actually performing a dupe check â?˜net wideâ??. Judging from its results, it would appear that the search is not being conducted or calculated in real time but rather may be cached during Googleâ??s sandboxing, or once every 1-2 months. The bottom line is that if you suspect a dupe is killing your rankings, and searching for your string of text receives no results on Google AND Copyscape, you can likely rule it out as a cause.

In closing I guess the obvious question is how can Google tackle a problem like plagerism effectively with billions of indexed pages. With so much stock cash at thier disposal you would think they would look at human editors (see the Google Peoplerank Memo Leak) being deployed when duplicate content is detected. I mean if they can throw dollars at insuring their top results pages are not affiliate spam, surely they can do the same against article bandits…

Until then one has to hope that a solution is ‘in the lab’ :)

Miles Evans provides indepth reviews on every SEO/marketing or killer app he can get his paws on. His reviews, essays, and tools on SEO, OLM, reporting, and other equally fascinating subjects are normally carried out at ProfitPapers.com - Stop by and check out my free backlinks page.

Google Takes Care of Idiots Too

There’s an old saying that goes, “God takes care of babies and idiots.”

Truly this statement applies to me, because when it comes to my search engine optimization skills, I’m on the idiot side of scale. But that’s okay because idiots are loved, and can easily survive in the search engine game too.

Let me explain.

Although NONE of my 6 web sites rank in Google’s top 10 (or top 20 and 30 for that matter), and I only advertise 2 of my sites using AdWords, Google still helps me make a lot of money.

That’s probably because I went into this search engine optimization ‘thingy’ with a grain of salt. I don’t keep any secret arsenals of software tools that reverse engineer web sites to figure out why their ranking high. I haven’t read any of the latest must-have volumes on search engine optimization. (Although they’re on my to-do list when - and IF - business ever slows down.)

And still my MVP Google does its best to make me happy. And I do my best to give its searchers relevant content. But not in the way that most SEO savvy webmasters would recognize

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“It’s actually very easy to get traffic from Google if you think outside the box.”

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My strategy for getting traffic from Google is quite simple.

You see I don’t go out of my way looking for link partners. My sites are basically 1-2 page sales letters, and nobody wants to link to me, unless they’re getting paid.

Nor do I put a tremendous amount of effort into on-page optimization. I sprinkle my targeted keyphrase here and there, and I’m done with it. I write for my paying customers.

What I do is follow this process:

1) I find other established sites that already have good PageRank and adequate incoming links.

2) I make sure these sites add new content every day. Sites with frequently added content get visited by the Googlebot often… sometimes every day.

3) I then place an advertisement on these sites, promoting my actual web site. When the Googlebot pays these sites a visit, the ad itself (NOT my web page) is ranked in Google for the keyphrase I’ve used. On many occasions my ad’s have reached the #1 position in Google for my targeted keyphrase, in as little as 48 hours.

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“Where can you readily find such sites?”

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Believe it or not, a handful (literally a handful) of classified ad sites fit the description to a tee.

Backpage.com (http://www.backpage.com/) is one of them.

Backpage.com is a free classified ad service run by New Times, a publisher of alternative news weeklies. They offer classified ad listings for 14 US cities. However even if you’re not in one of their specific cities, you may still place an ad.

Certain advertisements placed through Backpage.com have reached top 10 positions in Google. The ad’s that get favorably indexed in top 10 positions normally have less competitive keywords in the title. My personal synopsis is that these are keywords that receive fewer than 3,000 searches a month, according to the Overture Search Term Suggestion Tool.

An example is ‘photo memory quilt.’

This is a low-traffic, but extremely targeted keyphrase.

If you do a search on Google for ‘photo memory quilt’ you’ll notice an ad placed on Backpage.com is featured in the #9 position. Okay, so it’s not the best advertisement in the world, but that’s irrelevant.

The point is–

* The ad got indexed in a top 10 position in Google.

* Backpage.com allows advertisers to include web site links in the advertisement. So even though this particular advertiser didn’t include his/her URL, they very well could have. This would’ve generated traffic to their site.

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“My point?

This is a cure for getting targeted traffic while waiting for your actual web site to get ranked.”

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Early February 2005 webmaster forums around the world were abuzz with groans, gripes and periodic fits of happiness.

Why?

Because Google was doing a major update (dubbed Allegra).

Sites that had ranked in the top 10 for years were being mercilessly tossed around. Other sites that hadn’t gotten any decent rank in the past were beginning to see the light. And still others didn’t notice any changes.

As for me… well my actual sites still didn’t rise much in the ranks. I’m still hovering somewhere around #50+.

But that hasn’t phased me one bit.

I look at the big picture and understand that getting traffic from Google is much more than having my site reach the top 10.

If I have 50 advertisements (similar to the one’s from Backpage.com) that are in top 10 positions, and they’re all delivering traffic from targeted keyphrases, I haven’t lost anything. All those keyphrases delivering trickles of traffic equal a flood of clicks and orders at the end of the day.

Not a bad deal for somebody who’s SEO illiterate. I guess the old saying is true… God really does take care of babies and idiots.

Alexis Dawes is the author of “Taking The Back Road To Get On Google’s First Page.” This report offers details on several more loopholes you can use to get a top Google ranking. You can find more information at (http://www.Get-In-Google-Now.com).

How To Dig Google Adsense Gold: Part 1 of 15 Channels

Hear ye, hear ye after careful thinking and hours of sleepless nights, I’ve finally finished what may prove to be the biggest google adsense tutorial on the Internet itself. I am calling it How To Dig Google Adsense Gold, well can you dig it? It’s so big I had to break it into 15 parts. Before we begin let me point out that Google Adsense isn’t a game or a get rich quick scheme it’s a legitimate business, so approach it as such. If you truly are serious about making money then buckle down and truly focus because if used right this could be your way to riches. Well then let’s get this show on the road.

Experimenting With Channels

Channels are a the doorway to the google adsense cave that’s filled with gold. Channel is a perfect name as they provide a way to know which way the money is. They can be used to record impressions, CTR, CPM, and earnings statistics for a certain box or even a page. It’s up to you to use that information to make it earn you even more money. Also keep in mind that nothing is set in stone so if you think a color combination can do better in a different place other than the one your research provided then by all means try it out. Staying fluid is a necessity in life as well as google adsense.

Channels can be used in several ways from to finding out which places on your website are the money earners, which colors are the eye turners that seem to work with your particular website, and the third of course with format is best for your website. Those are the three things that once can use channels for, let’s explore each:

Placement

Where you place an ad plays a major role in your earnings. Through experimenting with different places can one truly find which ones on your website visitors like to look at, therefore click your ad. This is where channels come in, you can keep track of the different of the positions by creating different channels for each. The all time favorite being above the fold (all the way on top of everything else) you can create a channel called “topbannerwebsite” the website part could be the site you are placing it on. You want to make the name of the channel as specific as you want, don’t be afraid every character can be included in the name. Set a timetable of the certain channels and see which ones perform better than others. This should allow you to know where your users mostly look and pay attention to. It takes about a week to be sure a spot will continue to bring in the same results or even month if you have the time. Now that you know the place let’s see which colors can make the place look even better.

Color Palettes

Let’s play dress up with our google adsense ads and make them look spectacular. Now that you know the place let’s use those ingenious channels to find out what really makes the user’s eyes pop open trying to sneak a peek. Different colors can be changed via the color palette but don’t forget to have a different channel for every different color combination. The name should be in a specific to the color let’s say “topbanner-red-and-blue”. If you want though you can further into it including the url’s colors and all that just make sure you can read it and know which colors you meant. With the place and colors known you are that much closer to truly maximizing your income.

Ad Formats

Ad Formats refers to the size and the contents of a specific ad unit. This is crucial to any google adsense campaign as how big or what it looks like affect a user’s stand point. Thankfully google adsense has a range of formats available that can keep you testing for eternity. From images to text to referrals the list keeps growing everyday it seems. But what you need to focus is on is the ones that are already proven to get you the mos earnings even google adsense admits that the 336×280 large rectangle,300×250 inline rectangle, and the 160×600 wide skyscraper. I suggest you start your research with those and broaden your ranges if the results are not satisfactory. The channel should be a specific one by now in the terms of “top-banner-urlblue-textblack-336×280″ that should be a basic of what your next names should be. Combining all these three is the perfect method to maximize your google adsense earnings.

I know this seems like a lot of work but like I said money truly isn’t a game unless you are in Las Vegas. To tell you the truth I myself take a month just to set the adsense blocks on any of my new sites. Everything has to be tried and measured to make sure it’s the best as it gets. Remember what I said about these not being written in stone I suggest you get back at least a year and try it all over again so as to suit your audience even more. People do change and after any major change in your site either in traffic or look you should retrace your steps, but at least you have something to start with.

Thank You

What’s the point of knowledge if you can’t share it? Didier Ntwali says let’s share and all be happy. Through All About Google Adsense and precharge projectnet spreading the word on all new SEO techniques has never been easier.

Google AdSense and the Potential for High Profits

Chances are, you’ve heard of Google; the enormously popular search engine that everyone is using these days. But did you know that there’s a way Google can help you make money? It’s true; and the best part is you won’t have to do very much to make it work. That’s the beauty of AdSense.

Google AdSense works on the principle of passive income. In other words, you will generate income with a minimal amount of active participation on your part. Think of it this way: Instead of having to do all of the cooking and cleaning yourself, imagine if you had a robot that could do it all for you, while you sat back and watched. AdSense works in a similar way, except instead of a cleaner house you get a fatter bank account. Sounds pretty nice, doesn’t it? We will show you how to make passive income work for you.

The world’s richest people all understand the concept of passive income. That’s how they can jet-set off to fancy parties and exotic locales while their businesses continue to flourish. They have more than just crackerjack staffs and winning ideas. They have passive income on the payroll.

Once you’ve invested the small amount of time to learn about AdSense and set it up, all that is left for you to do is to sit back and watch as your bank account - or PayPal balance - increases.

What is AdSense, anyway?

In a nutshell, it’s a fast and easy way for a website owner to make money through the placement of Google ads on their site. AdSense takes the guesswork out of ad placement, by choosing ads that relate very closely to the content on your site. You no longer have to search for relevant ads yourself; Google AdSense does the searching for you.

Without AdSense, you would have to spend countless hours searching for different ads for each of the pages on your site. All that searching could seriously eat into your golf time! With AdSense, you will be able to concentrate on providing your site’s visitors with high-quality content.

The program rewards site owners for providing web surfers with interesting content. You will generate an income stream from your website or blog just by participating in the program. Some site owners have earned monthly incomes in the thousands of dollars! Even if your initial incomes are small, AdSense has the potential to earn your site a very comfortable second income stream. You’ll even earn while you sleep! And if you own more than one site, the earning potential is just that much greater!

The way it works is this:

Google AdSense compensates the affiliate on a pay-per-click basis. Each time an ad is clicked, the advertiser pays Google a certain amount. After they have deducted their amount, Google will forward you the rest, usually on a monthly schedule.

Do you want to earn money while you travel the world, play with your kids or simply take time out for yourself? That can be a reality with AdSense. With a simple set up and some tried-and-true strategies for taking full advantage of the program, you will soon see the dollars rolling in. So relax, put your feet up, and let AdSense work for you.

David O Connell: How to become an Adsense Expert and earn high residual incomes fast http://www.adsense-expert.com

Adsense - Tracking and Reporting

ADSENSE IS GROWING
Adsense is growing each day. Newer tools are emerging. It is very difficult for a newbie to keep a track on all these emerging technologies. With advancement of need and imagination, simpler adsense softwares and services are being introduced. People are sharing their wealth of knowledge, adsense tips and optimization ways.

TRACKING ADSENSE AND REPORTING CLICKFRAUD
A useful script has been introduced, now you can display ads based on

IP of the Visitor
The country of the visitor The past stats of the visitor

Reporting Clickfraud Instantly
If a visitor clicks more than a given threshold it alerts you an email. It also displays ads based on the past stats of the visitor.

The Evaluation Version
The evaluation version is restricted to the reporting of the following items only.

Log Reports
You can see the details of every individual records.

Overall Total Reports
It shows grand total of your domains over any time intervals.

Referring Domain Reports
It shows the clicks, impressions & searches originating from a referrer domain.

Visitor IP Reports
It tabulates the breakdown of the stats per visiting IP.

Script is in Perl and PHP versions. It now tracks the ad units placed in frames & IFRAMES..

Download
You can download the Evaluation version from asrep.com.

Compare the Two
You can compare the two, the adsense and the asrep one from www.asrep.com/comparison.

Rating
A good adsense software alternate facilitating you better tracking, reporting and a hold over optimization. A useful tip to follow.

Author is a Freelance Copywriter and Website Promotion & SEO Expert. You can reach him via http://www.2d3dcreations.com or contact at khare.vijay@gmail.com

3 Sneaky Ways You’re Losing-Out in Pay Per Click

While urging you to spend more of your hard-earned advertising money on Pay-Per-Click (PPC) ads, a number of PPC service providers are secretly amazed at the cash windfall coming their way, day after day. These insiders can scarcely believe their good fortune. A huge number of mistakes & inefficiencies present in many advertisers’ PPC campaigns are helping some services earn bumper profits, quarter after quarter. True?

Do you contribute unnecessarily to PPC service provider profits? If you’re like many advertisers, you’re not getting vital information that’ll make PPC more efficient for you.

So here are three easy, no-cost ways to avoid a sneak attack on your wallet and help stop bleeding cash.

Sneak Attack #1 - Encouraging You toward Top Positions

In advertising, as in life, we’re conditioned to aim-high. If you’re on top, you must be doing well - right? But is it really wise to covet the top positions in PPC?

Many services seems to think so. Their profits soar when advertisers fall over themselves in a sacred quest for a better ad position. So, they encourage advertisers to aim for the top spots. How?

- By placing higher-traffic ads (typically the ads in spots 1-3) on the left-hand side of the page, instead of the right-hand side

- Shading the upper spots with an enticing, light-blue background

- Encouraging a ‘highest-bidder wins’, competitive mindset that’s a feature in auctions of all kinds

It’s true; top spots tend to get more clicks. But a large number of clicks don’t necessarily lead to a high number of conversions. And aren’t conversions what you really want?

In a number of PPC markets, big advertisers allocate a large chunk of cash. What’s more, they order the service provider to make them number 1. There’s no way the vast majority of advertisers can beat these guys.

But come closer & I’ll tell you a secret; it doesn’t really matter. Your best value lies elsewhere.

You’re likely to achieve better conversion rates if your ads appear in spots a bit lower-down. Typically, any ‘above the fold’ (the viewer sees your ad without having to scroll-down) position serves well. A position of, say, four or five. Why?

Research suggests many people who click on the top two spots aren’t as serious about buying. Time-wasters who click first and ask questions later.

You want the more careful buyers - people who’ll scan Results more thoroughly. Then find your ad…a little lower down, where you get better value. Don’t fight a losing battle trying to be Numero Uno.

Sneak Attack #2 - Your ‘Best’ Ad Variation is Chosen Too Soon

You should always have at least two ad variations running in any ad group. This way, you’re always optimizing by trying to ‘beat’ your current best-performing ad. You’ll find new text or a revised format that works better. This is a proven, winning strategy in all direct-marketing.

But there’s a problem in the way some service providers address this strategy. By default, their Campaign Management panel is set to choose your better performing ad. Then show it more often. But the automatic system typically chooses your ‘best’ ad too soon.

You need at least 20-30 clicks before a clear winner will emerge. You should monitor this yourself and choose your own best ad, rather than have the service provider do this for you.

Go to; Campaign Summary>[name of your campaign]>Edit Campaign Settings. In the Advanced Options section of the screen, under, ‘Ad serving,’ de-select, ‘Optimize: Show better-performing ads more often,’ and instead select, ‘Rotate: Show ads more evenly’.

Once the recommended number of clicks has registered, you can see which ad’s the better performer. Amend the loser with a slight change and start the process again. Your aim; continual improvement.

Sneak Attack #3 - Default Participation in their Content Network - Without Asking You

When creating a new campaign, you need a little testing before rolling your ad out to everyone & everything touched by a PPC network. Problem is, unless you tell them otherwise some providers are going to skip the testing part and broadcast your message to the entire world, right away. Before you’ve had a chance to optimize. That’s bad.

For example; in addition to ‘Google search’ and ‘Search network’ (AOL, Ask Jeeves and Shopping.com etc.) Google has an extensive network of partner sites - content pages. And products - these are email programs and newsletters, where AdWords ads reside.

Eventually, you’ll likely want your ad to participate in the their Content Network. But not before you’re sure it’s working well in Search.

Go to; Campaign Summary>[name of your campaign]>Edit Campaign Settings, under ‘Networks’ deselect this option by un-checking ‘Content network’.

If you later decide to broadcast on the Content network; be sure to check-on, ‘Content bidsâ?¦Let me set separate prices for content clicks’. Content clicks are generally of lower quality than Search clicks. So bid less for Content.

Finally, do your own research. Consult a number of proven, free resources to assist in your quest to make PPC the most effective and efficient advertising tool possible. With more facts, you’ll avoid becoming a victim. Hold your wallet close!

Roger Hall of BetterClix.com develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Pay-Per-Click ads that work, with his popular FREE PPC Tips for advertisers. Available at: => http://www.betterclix.com/adwordsmyths.html

Find Out All Keywords That Bring You Sales Within 3 Minutes

The effectiveness of an internet marketing campaign can be summed up in three words: search engine ranking. The higher your website’s position is in search engine results, the more popular it is. Popularity means two things - increase in revenues and greater traffic. To bring these good fortunes into your website, you need to pinpoint the keywords that bring customers and potential new clients to your website.

See these examples: “Snag PGA-standard Golf Shoes at Half Price Now!” vs. “Avail of Golf Footwear like the ones used by Players in the PGA at discounted prices!” Which is more effective and delivers the most impact? If you go for the latter, you must seriously reconsider your banners and ads. Both deliver the same message but the first ad is more likely to draw in a lot of clicks. Why? It uses strong words and a focused keyword. You can use SEO campaigns and pay-per-click advertising services in order to boost your sales and traffic but how do you find which keywords reel in the money? Here’s how:

Measuring click-through rates

Click-through rates are simply the number of times people clicked on your advertisements. Where is the keyword in this scenario? Do not forget that the life of your banners and other advertisements is built on words but not just any word. Banners and advertisements reel in potential customers by being targeted and focused. There are two ways by which you can measure click-through rates: PHP and ASP Scripts and CGI Script.

There are plenty of CGI Scripts for tracking click-throughs available online. Install the script in your website but make it invisible so that visitors will not feel that they are being watched or something. You can also opt to have a CGI Script custom-designed for your website if you have extra cash. You can also inquire about CGI tracking scripts from your web host.

If a CGI script is passé for you, you can opt to go for PHP and ASP scripts in tracking your keywords’ click-through rates. Ask your web hosting service provider if it supports the script you want. You can also inquire about server-side scripts to find out which is more compatible for your website.

Online tracking services

If scripts are too technical for you, there are online tracking service providers you can sign up with. These providers usually let you try the free version of their tracking client so you can shop around for the best deal before upgrading to a paid version. Paid versions are generally more useful since the providers let you have automated reports detailing click through rates and other important information you can use to beef up your internet marketing campaigns.

You can also sign up with internet marketing and affiliate networks like Click2Sell.EU for a stronger marketing campaign. Affiliates can use your own advertisement materials to ensure consistency and quality in your ad campaigns. By using its own software, the network can provide you with updated reports about your traffic, click-through rates, lets you track keywords and sales each keyword bring and even lets you manage your affiliates for maximum efficiency.

Tracking which keywords bring you the money lets you streamline your internet marketing efforts so you can focus on the keywords and methods that produce results.

Egidijus Andreika is a creator of Click2Sell.EU Affiliate Network. Click2Sell provides its members the opportunity to track pay per click campaign keywords that bring real sales. Sell products online with Click2Sell.EU.

Visit Affiliate Program Network.

Big Guide Through On Page SEO Factors - Part 3

Keywords in meta tag keywords

Meta tag keywords should contain a few most important keywords related to particular page. Every keyword listed in this tag should appear in the page content. Don’t try to repeat single keyword, it can be considered spam. Some search engines including Google no longer values this tag. Anyway you lose nothing if you use it. I will use again the example with web hosting website. The good keywords tag can be: web, hosting, company, php, mysql (if you offer PHP and MySQL support, of course).

Keywords in alt tags

What are alt tags? Try to move mouse pointer over any image on some website. If some text will appear near the mouse pointer, it is the alt tag content. The original purpose of alt tags was to describe the images for users which use browser which doesn’t display images. In these days, alt tags can be useful for better images description and as an alternative text which is used in case that the images is not loaded.

If your site contains any images which display something what can be described by your keywords, always use these keywords in your alt tags. But never use keywords which have nothing to do with the image. That can be consider cheating and your site may be penalized.

Keywords in the website text

Use your keywords naturally in the text. Nobody can tell you the ideal keyword density but from my experience 3 - 10 % is fine. Most SEO consultants believe that there is no fixed ideal density. More likely the ideal density depends on the site topic. Anyway if you will write your website content naturally you will probably hit the mark.

If possible, use H1, H2 etc. tags. The most important keywords should appear in the H1 tag, H2 (H3, H4… if applicable) tags should contain more specific keywords related to the paragraph below these headings. Important keywords can be highlighted using STRONG or EM tags. STRONG tag makes bold the text and EM creates italic text. I suggest to use these tags instead B and I tags. The visual effect of these tags is the same but text in STRONG and EM tags are considered important by search engines.

Keywords in anchor text

Anchor text are the words in links. This is one of the most important on page factor. Every link in your menu usually consists of one, two or thee words. These words should exactly describe the content of the target page. In our example with web hosting company, there can be links in site navigation like “Web Hosting Plans”, “Domain Names” etc.

Sometimes happen that you need more words to describe the target page content but the design of your website doesn’t allow larger text. The solution can be the link title which is displayed when the visitor moves mouse pointer over the link. Here is an example: A HREF=”domain.html” TITLE=”Domain name registration or domain name transfer”.

In the last part of this article, part 4, I will show you how to improve your website navigation structure and reveal some secrets about site age and its SEO effect.

For more webmaster articles visit http://www.marblehost.com/webmaster-articles.php . If you need quality hosting have a look at Marble Host - web hosting service offering Link Popularity Check, Search Engine Site Submission and more.

Google AdWords Costly Mistake That Can Give You Marginal Conversion

Most Google AdWords marketers have marginal rates, which is not what they expect, or desire. The reason being that some of these Google AdWords marketers write their AdWords ads with something still missing it. Discover in this article, a Google AdWords marketing costly mistake that can give you marginal conversion and how you can avoid such a mistake.

You are not being relevant.

Irrelevancy is one key factor that can destroy your Google AdWords campaign in its entirety. A lot of Google AdWords marketers have mediocre quality score and this means that their landing pages are some how relevant, but not too relevant to their ads and keywords.

The result of this is that they get to spend quite a bit of money on the traffic they generate which results in a marginal conversion rate. The effect that this will have on low quality score Google AdWords marketers is that their return on investment will be very low.

Ensure that relevancy is your watchword.

To avoid a marginal conversion rate and low return on investment, make relevancy your watchword in your Google AdWords campaign. Being relevant will give you a high quality score meaning that you will pay lesser for traffic and your return on investment will be higher than you have imagined.

I have found that my relevant Google AdWords ads have increased my click through rate and return on investment by over 100%. Therefore, get relevant and start applying the tips you have just learnt to your Google AdWords campaign.

Take advantage of my free best selling article, Adwords Google Marketing Secret: How To Write Headlines That Pull In Prospects Like Crazy at http://adwords-google-marketing-secret.blogspot.com

How to Make Money Online with Google AdSense

Making money with Google AdSense is a great online money making opportunity for newbies. All you need is a site with at least 20 pages of content and well-placed keywords and you’ll be on your way to making money with AdSense every day.

So, what is Google AdSense and can it make you rich?

Well… It IS possible to make money with AdSense if you know what you are doing. It’s also possible to make nothing if you just slap some AdSense ads up on any old web page without the proper planning and formatting.

Making money with Google AdSense isn’t difficult or hard but, if you want to make significant dollars from AdSense, then you DO need to understand some AdSense basics before you get started.

First, What Is Google AdSense Anyway?

If you already know the answer to this, then bear with me. I don’t mean to bore you, but there ARE still a lot of newcomers on the Web, and I want to be sure we’re all on the same page right from the start here, OK? If you’re familiar with AdSense already, then feel free to skip down to the next section…

But if the term, “Google AdSense” is still a bit of a foreign phrase to you, then let me explain…

Do you use Google to search for stuff on the Web (the majority of web surfers do)? If so, have you ever noticed those small ads that run down the right side of the screen? Well… those are Google ads. People pay a few cents to hundreds of dollars to buy that advertising space. They only have to pay, though, when people actually click on the ads. It’s what’s called targeted advertising… meaning that ads only run on search result pages for specified keywords.

So, for example, if you wanted to advertise an Italian cookbook for sale using Google advertising, you might associate your ad with the keyword phrases of “Italian cookbook,” “Italian cookbooks,” and “Italian recipes.” So the only people seeing your ad are people who are potentially going to be interested in what you’re selling. Google makes bucket loads by selling those ads.

Good for them, but even better for us, because they’re willing to share that money with us! And all we have to do is show those ads on our websites (for free). If people see the ads on your webpages and then click on them, you’ll start making money with AdSense… at least a few pennies, but sometimes much more. All you have to do to show those ads is sign up for Google AdSense, and then implant a small bit of code into your webpage.

That’s it… do it and if your pages are getting traffic, then you’ll soon be on your way to making money with Google AdSense!

Lyndon Ogden makes a great living on the internet. His website at describes the different ways you can make a living online including Google AdSense.