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Article marketing is becoming more and more prevalent today. This is a new form of advertising that is making it exciting to go to new websites and learn new ideas. The articles are short but often have useful information that you previously made not have been aware of. The biggest benefit to this style of marketing is perhaps the creation of new traffic on the site.

The most important thing to remember when using article marketing on your site is that you need to generate unique articles in order to generate new traffic. People don’t want to read the same old stuff, so you have to get creative and find some interesting viewpoints and information on your topic to snag the reader in.

When you have a lot of unique content, you will attract a lot of Internet traffic. People everywhere use search engines to locate information. If they are searching for information that is related to your articles, then you have generated possible new traffic to your website.

Unique article content is what drives the web market today, bringing in customers by the droves who become engaged in that unique content and are therefore statistically more likely to make a purchase there. By creating custom articles you want to keep the attention of those reading it but also keep it short and to the point. Do not make it seem like an advertisement and don’t appear to be adding filler - just make sure to include the keywords naturally in your writing.

Why should you include these certain words? The main reason is that you want the article to flag Internet search engines, which will increase your ratings at these search engines. This will lead to increased new traffic from your article’s keywords.

You can generate new traffic to your site by placing your articles on other sites with a link back to yours. This uses article marketing to its fullest revenue generating potential. More articles on other sites with links to your site provide you with more potential new visitors. This, in turn, gives you more opportunities to earn, which is the main gist of marketing.

Article marketing is a crucial tool in modern business. It can be modified to suit nearly any subject and it has the potential to generate a lot of new traffic. Remember that it is not static. It must always change. The best way to make it successful for you is to perhaps write one article a day.

The most vital thing to be aware of when using article marketing for your website is that you must create unique articles that will generate new traffic for the site. People get tired of reading the same content over and over so you must utilize your creativity and find some novel points of view and information about your product that will entice the reader. If your site has a lot of unique content, you will probably draw much more traffic. Search engines are widely used everywhere by people who need information.

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Did you know that making money online with AdWords is much easier than you think if you know how?

There a number of different methods you can use to make money online with AdWords and one of them is being relevant as much as possible.

Relevancy matters a lot if you want to make money online with AdWords. The thing is that what Google calls quality score is judging your AdWords ads. If your quality score is low, you will get to pay high advertising bills and your ad position on the search engine will be very low. That is why it makes so much sense to be as highly relevant as possible when dealing with Google AdWords.

What you must realize is that searchers want relevant information and if you can give this to your customers, your rewards are many. One of them is that you will get cheaper traffic. Cheaper traffic in the sense that your minimum bid for keywords will be low. This means you won’t need to pay high advertising bills for the traffic you generate.

Remember, Google punishes AdWords advertisers who are irrelevant. Therefore, if you don’t want to get punished, make sure that you are relevant.

To do this, you will need to make sure that the keywords you use are very much in line with the AdWords ads that you create and your landing page.

As from this moment, start to become relevant watch how you will begin to make constant flow of cash almost instantly.

Grab this writer’s free best selling article, AdWords Google Marketing Secret: How To Write Headlines That Pull In Prospects Like Crazy at my AdWords Google marketing secret blog NOW.

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You sit down at your desk determined to design the perfect Marketing plan for your business. You have considered all the essential aspects of the marketing game: who buys (Demographics), why they buy (Psychographics), and where they buy (Geographics). Having given a lot of thought to who the company’s most probable customers are, you have eliminated the need to please everyone. Focused Marketing–that’s the answer. After all, nobody wants a vanilla product. Now you turn to consider the exact message and the messenger that will bring this new found clarity to the customer base you have selected. You can feel the excitement. Something is finally going to happen.

Next you consider the cost factor. Should you spend your resources on print, radio, video, internet and referral, or should you be so bold as to find huge billboards on which to spread the message? Perhaps you don’t have the money to do more than one. It doesn’t really matter, because you have taken the time to analyze everything and have decided on the perfect arena in which to spend your capital. It is done and you are totally focused and determined to get the result. Let’s make it happen!

In my experience this is where most small businesses stumble. It was fun conceiving the plan, researching options and dreaming of unforgettable successes. Unfortunately, most small business marketing plans stall right here. They never survive long enough to grow legs and walk the earth. The reasons for this are twofold. If the initial push is successful, the owner gets too busy with a temporary sales hike to continue thinking about marketing and the plan ends. After all, there are sales and all of the issues that follow must be dealt with. On the other hand, if the plan fails to bring a measurable response, then panic and fear kick in. What if we spend all of our money and nothing happens? It is simply easier to go to “sleep” and forget the plan than it is to be in the moment and in pain.

Most small business marketing plans travel down the road of a wish rather than a burning desire and an unmovable goal. In the end, the owner wishes for an effective plan but settles for the status quo. Don’t let this happen to your business. Marketing is essential to every enterprise, but we ought to stop looking for the “WOW” experience. Even if there were a “WOW” experience, most of us probably aren’t equipped to handle it. I often ask my clients this question, “If your business doubled or tripled tomorrow, could you handle it?” The answer is a predictable and instant, “sure” followed closely by “no, we couldn’t.”

The answer lies in doing the work described above while adding to or extending your time perspective. Look at marketing as a yearlong planned task. Incorporate accountability and monitoring systems that don’t rely only on you. Measure risk against reward, and once a direction is chosen, follow through. Instant gratification is not what we seek with marketing. We seek the satisfaction of slow and predictable growth, new clients calling and the message being spread. Our marketing plan is a goal that never ends, an essential part of what our business is. Most of all, it is a statement to the world that we believe in our business, our employees and our dream.

Bob Scott specializes in coaching, solutions and systems for small business owners and is the author of the book, Small Business Pain. A devoted consultant and a dynamic speaker, Bob KNOWS how much you want to succeed, and he UNDERSTANDS how much you have at stake. He has experienced, first hand, how the weight of business reality and a lack of guidance can slowly crush the hope inside every single business owner. His WISDOM and INSIGHT can guide you over the many hurdles of small business so that you don’t have to take the time to stop, brush yourself off and build up the courage to face the next hurdle. Bob sees your potential, and he helps you generate solutions and systems for your business. Perhaps the biggest small business secret that Bob will share with you would be: You don’t have to build it alone! For more information about Bob Scott and his services, visit our website: http://www.smallbusinesspain.com or to schedule a complimentary consultation email Bob at bob@smallbusinesspain.com

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Making money with AdSense is a very simple procedure. What it involves is you having a website, registering with Google’s AdSense program, getting the AdSense code from Google and pasting it into your website. Google lets you choose special features such as color and size so that the AdSense ad fits right in with your website look.

The first stumbling block might me knowing enough about web design to include the AdSense ad but usually a person knows enough about web design and have done their own website or they have hired someone to do it for them. If you know enough to build your own website, then AdSense will not be a challenge. If you don’t know enough you have hired someone to build a web site then you just give the code to the person who build it for you and tell him or her where you want it placed.

When visitors visit your website they see the Google Ads the AdSense code displays. These ads relate to the topic of your web page. It’s clever but the code “reads” your page, sees what the main topic is and pulls in ads related to that topic. In other words, the ads sense the topic of the page. Hence the name, AdSense. You get paid when someone clicks on one of your AdSense ads.

Here is something you need to know. You cannot click on your own ads. Oh, if you click on one or two it might not hurt, but if you click on your own AdSense ads, it looks like you are trying to cheat the system and you can easily be banned from AdSense. Google is very careful about protecting its advertisers and they don’t want people wasting advertisers’ money with fake clicks.

This sounds very easy. Well, there is one small problem and that is - to get clicks on your AdSense ads, you need traffic to your website. The more page impressions you have, the more chance you have of people clicking on your ads. AdSense looks at what it calls Click Through Rate (CTR). CTR is the number of clicks an ad gets divided by the total number of ad unit impressions the ad got. If you have 10 ad impressions, that means the ad showed up 10 times to viewers which means that these 10 people visited your site. If one person clicked on an AdSense ad, then your CTR is 1/10 or 10%. Also you get paid for one click - which could mean four cents or four dollars depending on the cost of the ad to the advertiser.

The pressure is on you to carry out two simple steps - step one is to pull people to your website and step two is to have content on your website that will make people want to stay and look around. If they do not look around, they will not see your AdSense ads and if they do not see them, they will not click on them and you will make no money from AdSense.

While this is a basic introduction to AdSense, the information here really is all you need to succeed with AdSense. Build your site, add Google Ads, draw traffic, and cash your Google AdSense check.

Nick Stewart has been doing online marketing for several years.

He is the author of the free 58 page Traffic Guide:
Nick’s Traffic Tricks 58 Page Traffic Guide

Get great traffic tips every week:
NicksTrafficTricks.com

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Google recently announced a new technology. The Google Custom Search Engine, allows anyone to build his or her very own custom search engine.

Below is part of the official announcement made by Google.

“We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.,” said Marissa Mayer, Vice President of Search Products and User Experience. “Everyone - businesses, organizations, moms, dads, teenagers, and teachers - can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests.”

Google custom search is built upon their highly successful search platform which allows you to quickly create your own search engine by choosing which websites and directories you want to include in your index and give those sites a ranking of your choosing.

Another attractive feature is the ability to add Custom search engines to your Google homepage. You can put the “Add to Google” button anywhere on your website that allows your visitors to easily add your specific custom search engine to their Google homepage.

Other features include a Google Marker that enables you to quickly add websites to your search engine while surfing the Internet. You can also allow others to edit your search engine and add new websites.

The potential of this new tool developing at the same time that niche sites or long-tail marketing is starting to expand, is vast. A Webmaster can create specific Google Custom search engines pertaining to a niche, including or excluding whatever results they choose.

By providing these highly targeted searches to a site it will provide an increased value to the end user. Providing this highly targeted unique search can bring repeat visitors to a website.

When you are looking for general information, Google is great, but when you really want to dig deep into a particular topic, these specialized search engines will provide much more value.

As the Webmaster you can choose exactly which websites represent the knowledge you want to share, by delving deeper into specialized niche topics.

When more customized search engines are created, Google will have essentially created a layer of custom search engines on top of its main search engine.

Personalized Web Search

Goggles long-term vision is to have millions of small search engines built on top of the Google search engine that position the proficiency and knowledge of its end users.

These customized search engines will only be limited by our imaginations. It will certainly be interesting to see what the webmasters will create with this tool.

These new custom search engines have the potential to offer outstanding value to the end-user. The introduction of this new technology also suggests the direction and future of Google search.

Social search and or Personalized search and are quickly coming upon us.

Goggle’s Customized search engine is one of first steps into the sphere of social search. It is permitting webmasters to design their own search engine dedicated to their particular area of knowledge and interests. The social part comes in when they allow others to contribute a choice to their search engine, growing your search engine into an even more valuable resource based on what your visitors actually want.

Google is empowering users by allowing them to segment their massive search engine into thousands of sub-topics. Social search is all about giving control to the users.

About the Author:

Jeff Houdyschell provides proven income opportunities, information and ideas helping others find the best work at home jobs, visit http://www.eSmartJob.com

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The Google AdWords pay per click program can be a very lucrative system of advertising. The advantage of AdWords is that you only pay if a visitor clicks on your ad so you actually get visitors to your site versus banner advertising where the click through rates can be very poor. Also the visitors you receive can be very targeted however this is really dependant upon how you choose your keywords.

Keywords are a vital aspect of a successful pay per click campaign however the first step is to know what products you want to promote. Most people that want to make money online do not have a product of their own and if you fall into this category then consider looking into affiliate programs such as pay per lead programs that you can find at affiliate networks like Commission Junction or Linkshare.

Make sure that your products are in a niche that gets a lot of search engine visitors otherwise there is no point even starting at all. You can use free keyword tools like the Google keyword tool to get an idea of the amount of searches being done for the main keywords in your chosen niche.

When advertising with pay per click remember that you want quality visitors and not just a huge quantity of visitors. You are better off getting fewer clicks that actually convert into sales and make you a profit than getting a lot of clicks that do not convert. Make sure that you are taking advantage of the conversion tracking feature in your adwords account. All you need to do is add some code to your thank you pages to track which visitors buy based on the keywords they used.

This is vital information as it can literally make the difference between winning campaigns and losing ones. If you know a certain keyword is converting well then you should increase your bids as much as you can to grab as much traffic so you make the most profit. If you know certain keywords are not converting at all then either delete them or lower your bids.

When you create your ads in the AdWords system it is important to make sure that they are highly relevant and not misleading. Remember that Google wants to give their visitors a good search experience so make sure your landing pages reflect the keywords and ad descriptions you select accurately. It is always best to create your own unique landing pages even if you are an affiliate. If you do choose affiliate promotion then consider doing an in depth review of the affiliate product or a selection of products in your niche.

Following the rules of the AdWords system promotes a high account quality score which can then lead to lower ad costs and increased overall profits. It is also a good idea to always check up on your campaigns at least once every 3 to 4 days to make sure that no keywords have been deactivated. Make sure you are tweaking and refining your campaigns to make them better.

Do not forget to do split testing of ads which can easily be setup in AdWords by creating different ad variations. You can also check the quality score of your ads by turning this feature on from the customize columns dropdown menu in the keywords section of your account. Use some of these pay per click advertising tips to help you make more money online.

Shakil is an online researcher, author and a regular contributor to a site that shows people how to make money online. Be sure to visit and also learn about affiliate marketing as a way to increase your income.

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One of the biggest debates raging in the search marketing world right now is Google’s stance on paid links. Google went a step further than just talking about it for the past two years, and dropped PageRank values for many sites known to sell links specifically for the purpose of passing PageRank and thus, rankings, on to the buyer’s site. My solution to the paid link epidemic goes one step further; but first, here’s a brief synopsis of what has actually transpired.

Google feels it is a violation of organic search engine optimization practices to pay for incoming links… but only certain kinds of links. Some webmasters do a great deal of business by simply selling outbound links off their high PageRank web pages. But there’s a difference between that and say, paying for a business listing to the Yahoo! Directory. There is more value and legitimacy in a Yahoo! listing than buying a text link on a pharmaceutical site pointing to your gambling site with keyword stuffed anchor text. Yahoo! also does not accept all submissions, so there is an element of quality to their directory. There are differences in paid links.

Sounds like Google’s just stepping up their algorithmic intelligence once again and defining new black hat techniques, right? Perhaps, but not without controversy. News in September spread that the once very popular Aviva Directory, among others, had suffered drastic drops in Google rankings, which ultimately would lessen the quality of the outbound links they list. Aviva was one of the more SEO-friendly directories around, which led to its popularity for webmasters. PageRank was passed on several levels deep, and the $50 fee was very reasonable for a permanent PR3 or PR4 one-way link.

Many argue that Aviva has done nothing wrong. Their business provides a service to webmasters that is transparent as well as valuable for a fair cost. But the point I have isn’t to say who is right and who is wrong. It is instead to say that Google is walking a fine line with this one. There was speculation that their stance has something to do with a Federal Trade Commission staff opinion saying that, “companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.” This would extend to web sites presenting commercial listings of other businesses for a fee without sufficiently noting that in each case. According to Google, there are several linking options that web sites should use in these cases, or else they risk suffering the consequences like Aviva did. They include using a meta robots tag to disallow the Google crawler, using JavaScript links, and the “nofollow” attribute among others.

Whether the FTC opinion and Google’s unhappiness with paid links are just a coincidence, I found it worth mentioning.

Keep in mind that Google also runs the most popular Pay Per Click advertising platform on the Internet. If webmasters are paying for links on the Internet, it is certain that Google would like to do everything it can to encourage the use of their AdWords and AdSense services over text link buying from private companies. This includes offering a paid link reporting page - www.google.com/webmasters/tools/paidlinks - which is the first of its kind in the search engine world.

The drop in PageRank of many high profile sites was indeed a wake up call. However, my solution is extremely simple, goes one step farther, and one I’m sure Google has already considered:

Stop making PageRank values public altogether.

Why? Well, for starters PageRank never really gave any accurate reading as to the value of a web page. One could get a single incoming link from an irrelevant PR7 page that would transfer a very respectable PR value to their site. Another web site could have hundreds of relevant PR1 links pointing to it and have a lower PageRank value than the first page. If I’m trying to determine the “worth” of a page, the second example could easily be more helpful to a user than the first. The value of a link doesn’t begin and end with the page’s PR value. There are other factors. Without knowledge of PageRank, link exchanges, article reprints, and other old school and still popular methods of link building could continue fairly unaffected. New-age methods such as social media promotion, press releases, and link baiting would also not be affected. Hiding PageRank would not turn the world of webmasters and SEO upside down.

But what’s more important is that PageRank plays such a massive factor in why people buy and sell links. The higher the PR, the more expensive a link is generally. Take away that value system and all of a sudden paid link participants need to re-evaluate their strategies. Sure, existing links would likely not change. Even though PR is hidden, you can bet most existing pages will hold their value for the time being. But all future link purchasing would have to be based upon a brand new system.

PageRank is a window to Google’s algorithm. It’s only natural that some people will try to manipulate rankings by using that data. But what purpose does PageRank serve anymore? To the casual web surfer (the vast majority of Internet users) the little green bar in their browser’s toolbar (if they even bothered to install the Google Toolbar) probably evokes the same reaction that a Windows “stack dump” error would: A scratch of the head. A shrug of the shoulders. A bewildered, “huh?”

As an SEO myself, I find it pretty annoying that my competition pays for incoming links to rank their clients well. It doesn’t put me out of business, as I’m a creative and resourceful online marketer. But the sheer ease of buying links for clients definitely leaves me with a bad taste in my mouth. So I, for one, welcome Google’s crackdown on paid links and will be an active user of their paid link reporting form. Hopefully they get rid of PageRank altogether. Its day has certainly passed.

An expert at organic SEO, John Metzler has held executive positions in the search engine marketing industry since 2001. He owns an SEO firm, FreshPromo, and writes periodically in his SEO blog.

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With all of the emphasis in search engine optimization on inbound links, OUTBOUND LINKS play a supporting role. Outbound links build the reputation of your site. The stronger your site reputation, the more customer confidence you can inspire. The more confidence the customer has in you, the more likely they are to subscribe, participate or purchase from you.

Make your site “transparent”; with links to quality related content sites you are adding value to your site for your visitors. Valuable links on your site show the visitor you are interested in what they need, instead of trying to keep them hostage on your site.

In addition you are showing your visitors that you respect their time by providing links to the information that can help them - saving them search time.

Outbound links help your visitors see your product or service in the big picture and create confidence in the content of your site. The outbound links you place on your site build traffic relationships with other sites; when webmasters review their visitor statistics, the “referrer” is an important category because the search engines use this information to calculate link popularity.

In many cases when a webmaster learns that your site has relevant content, they will return the favor and place a link to your site on their pages.

No matter how interesting your content maybe, visitors will leave your site, but if your site has what they like, need or want, they will bookmark your site and return again.

Find out what it takes to get better Search Engine Optimization Results

Discover new ways to get massive amounts of traffic with a little extra effort and Monetize your Website

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Google just introduced Blog Search in beta yesterday. This new search function allows for you to search the internet for Blogs, Podcasts and RSS feeds. You simply type in your keywords and it will show you results that have come from these sources.

The results they display are not showing any preferences to Blogs that are published on Blogger. We are seeing results for all Blogging platforms. Actually Google Blog Search is not just looking at Blogs. They are looking for any RSS feed, which might be from a Blog, Podcast, or any other XML feed. It appears that the search tool is pretty responsive and we are seeing results show up in a matter of hours after a new post is made to the RSS Blog and Podcast Feed. This is another way that you can create online visibility for your business.

The organic results are sorted by relevancy, but you have the option to sort them by date as well. This is especially nice if you want to locate the latest post for a fast breaking news topic and want to find it quickly in the blogosphere. The other thing that Google has done is to try to eliminate some of the �??noise�?� and Spam of the blogosphere. They are looking at high quality Blogs and show them at the top of the page under what is called �??Related Blogs�?�. This is prime real estate for your Blog to be listed in.

As an example: Go to the new Google Blog search ( http://blogsearch.google.com ) and type in podcasting tips. The results that are shown at the top 2 of the 3 Related Blogs happen to be authored by me. You will also see over 1600 results and we have several additional results on the front page. This is because we are writing 6 quality Blogs and publishing quality content frequently to these Blogs. http://blog.podblaze.com

Google currently does not support a manual submission for your Blog feed. I think this is smart, since it keeps the unethical people out of the picture. If you are Blogging or Podcasting properly and following best practices; your feed will be found by Google. Make sure that you are also following best practices for pinging after your feed is updated. This will ensure that your feed is updated by Google.

It looks like Google started to index Blogs, Podcasts and RSS feeds in June of 2005. They are currently not showing posts that were made previous to this. They may change this in the future. Google has found a way to somewhat keep the black hat SEO and unethical Bloggers out of the results. We can all celebrate this; because this means quality and relevant results for searchers.

Podcasters should also take note that individual podcast shows are also being listed in the results. This is a great way for users find your podcasts and individual podcast shows, based upon specific topics and content.

If you are serious about improving your marketing and the online visibility for your business website; then you need to be creating quality content with a quality Blog or Podcast. If your business wants to get maximum exposure in this important new area of Google you should work with professionals that truly understand this technology. You can look at http://www.leveragedpromotion.com as they have experience with many Blogging, RSS and Podcasting Solutions.

Copyright 2005 Rodney Rumford

Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.

He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com

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Press releases announce your website quickly and they will usually arrive on the first page of the Google search engine after three to five days (on average). Ezine articles on the other hand are written to support your press release. They take longer to get to the first page of the Google search engine but once they land there, they will stay there for much longer than the press release. This is another important search engine optimisation technique.

The Ezine articles that you write in support of your press releases need to be more personal. Press releases are not personal and are written in third person. From an SEO website marketing point of view, make the content of your Ezine articles more personal. The additional paragraph and subsequently the whole Ezine document, which is the extension of your press release, will be seen by the Google search engine spiders as completely new content. Similarly the extension of your Ezine content into a forum post and your forum post extended into a blog post will also be acceptable to the search engine spiders.

This is another critical search engine optimisation technique. Just by adding a paragraph or two of keyword rich content to your Ezine article will be seen by the search engine spiders as totally unique content. Your press release will also be seen by the search engine spiders as unique content. Similarly adding paragraphs of content to your blogs and forums using your press release as the base is powerful and effective search engine optimisation.

This technique is completely legitimate because you are not copying and pasting content at all. You are giving good relevant original information in your Ezine article, taken from your press release and you are adding additional original relevant and specific content to the end of each forum post and blog post as well.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

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