PBAC Blog

So, what’s the big buzz about Google Adwords? Well, if you have a website and need to grow your sales, Google Adwords is the answer. Google Adwords is proven to be very effective at driving new business, and that’s the primary reason why everybody’s trying to get to the top of the paid listings. In short, if you want to increase your sales quickly and dramatically, you need to get started with Adwords. It’s cost-effective and really does work, instantly.

When you search on Google, you’ll no doubt notice the sponsored links on the right hand side of the page. These are examples of Adwords. These text ads, sometimes also found over the top of the natural search results, are advertisements from companies that pay for each click through to their website or landing page. These ads are keyword specific and help match searches for certain products and services with companies that can provide them.

If for example, you’re selling beauty products and have signed up with Google Adwords, your text ad will be seen in the sponsored links section when a surfer uses the search terms â?˜beauty treatments’, â?˜beauty products’, or whatever keywords you’ve selected - (multiple word and highly specific keyword phrases always work best). In this way, you advertise directly to those people who are already interested in (and actively searching for) what you’re offering. It’s a great way to build your business.

In essence, if you want more highly targeted traffic driven straight to your website, Google Adwords is one of the most effective tools available on the Internet today. Just by clicking your ad, the surfer will be funnelled to your landing page to make a direct purchase, get in contact with you or request contact from you. You pay a fixed amount per click to a pre-set daily budget, and the system proves to be a very convenient way to sell your products or services online. With a bit of experimentation, just a few keywords can make you a healthy profit.

Now, you’re probably wondering how to get started. First, you need to sign up for a free Google Adwords account. Then you have to choose the keywords that are relevant to your type of business and customer. Google itself can help you with this, and has a number of tools that not only suggest the keywords to use for your industry, but how many people search for them and how much they cost.

The next stage in the process is to write your ad. It’s important here to use your chosen keywords in the title of your ad, and make the body copy as punchy and benefits driven as possible within the allowed word count. This takes some practice, and it helps to split test different ads to see which ones work best. After you publish your ad, Google will only charge you if someone clicks on it, and will stop charging when your pre-set budget is reached. For example, you can set a maximum of ten pence per click, with a daily budget of £5.00, and so on. The tools mentioned above are particularly helpful in determining the level at which your budget should be set.

On top of all this, Google Adwords can also make your ads appear only to surfers located in a particular city or region of your choice. So, if you’re offering loans to residents of Manchester, for example, you can set your ads to show exclusively to surfers in this area. This makes targeting even more effective, meaning leads coming to your site are extremely well qualified. And when you understand a bit more about how it all works, there are also tools to help you monitor and improve your return on investment too.

Google Adwords has helped many online businesses grow very quickly. With this cost-effective marketing tool, not only will your web traffic increase, but your sales volume will grow as well. Like never before, Google Adwords enables you to advertise to potential customers at precisely the right time and place. Such laser targeting will revolutionise the way you do business.

An English graduate from the University of Birmingham and professionally trained journalist at postgraduate level, Laurence James has been copywriting for over ten years. A Member of The Institute of Direct Marketing, he is also founder of The Copy Box

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It’s easy to become a Google SEO expert. Just read a few search engine optimization books and visit a few Internet Marketing forums then pass on what you learned.

You know better than that, right?

Experts like to talk about on page ranking factors and how having them will help you rank better in the search engines.

Some of these on page ranking factors are true and some of them are myths.

Some of the on page ranking factors many believe will help you rank better in Google include:

1. Your main Keyword should be between H1 tags, or

2. Keywords in the content should be made bold, underlined or italicized.

Experts also believe you should avoid having certain things on your page that would decrease your ranking such as:

3. Javascript

4. Frames

5. Outbound links

6. Pop ups

However, a statistical analysis on over 45,000 websites reverses what experts normally think would help or hurt search engine rankings in Google.

Without getting into a confrontation with these SEO experts, you should question to yourself the truth of their advice. How did they figure out that these on page factors either help or hurt ranking performance? Can they show examples of sites that rank well which follows the advice they give?

From there, you should come up with your own conclusions and believe only what you can verify with hard data. Become your own SEO expert based on the facts and not the myths and you’ll improve your search engine ranking in Google.

Copyright (c) 2007 by Leroy Chan

Discover the Google on page factors that either help or hurt your rankings in the search results. Visit http://www.internetmarketingview.com/seo/ranking-factors/ for details.

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I have no doubts that I am going to get a lot of slack for this article, but that’s okay. I live in Jersey and I’m used to the heat. What I am about to share, as an opinion, is going to be met with many growls and snarls. If you want to know why, you’ll understand as soon as you’re finished reading. I make no apologies for my views on this subject.

Promoting an affiliate product means promoting a product that isn’t yours. Somebody else created it. Now, think about this for a second. You’re telling other people to go buy this product that you didn’t create. You’re essentially recommending it to these people. What do you base this on? If your answer is, “Because I got the product myself” then give yourself a cookie and a gold star. THAT is the correct answer.

I can hear all the affiliate marketers out there screaming at me right now. “Oh come on Steve, I can’t possibly buy every product out there that I want to sell. I’ll go broke.”

Will you? Think about how stupid that statement really is. If you buy a product for $97 and you get 60% commission on it, all you have to do is sell two copies to make a profit. Are you telling me that you can’t sell two copies of something that you have used, think is great, and rave about to others? If that’s the case, then maybe you should be in another line of work.

The truth is, the most effective way to sell any product online is from the perspective of the buyer. Think about when you go and see a movie and you tell your best friend that you just saw this really great movie. How many times have you done that and your friend went to see the movie? Well, why not do the same thing and actually get paid for it?

However, if you’re dead set against buying the product, try this. It does work. Contact the creator of the product and ask them if they would send you a copy to review because you want to promote the product for them. Many merchants will be happy to give you an advance copy if they know they can get a few sales. Ultimately, the same goal is accomplished…you have the product, know what it’s about and can write about it intelligently.

All my affiliate marketing is done this way, which is why I am one of the top 20 affiliates for many of the products that I sell.

Nothing beats the personal approach.

To YOUR Success,

Steven Wagenheim

Want to earn a 6 figure income like I do but get there in half the time? Please visit my blog at http://work-at-home-based-business.com/2007/12/06/review-of-nitro-marketing/ and read my review of the greatest info product ever to come out online in the 4 years I’ve been doing this.

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