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Despite the fact that both organic SEO and PPC are part of the same system - Search Engine Marketing, there are a few very basic yet essential factors that distinguish organic SEO from PPC and make it much better than the latter. Some of the benefits organic SEO has over PPC are as follows:

It provides long term solutions:

Organic search results might be slow in listing the websites, but its listing is a much more stable and long term process. The search listing which appears through organic search is a more permanent one than PPC which generally runs for a specified time span after which it dissolves and disappears.

The click through rates is higher:

Research proves that the end users too have a tendency of clicking on the organic results more than the paid listings that appear on the search engine result pages. This makes the click through results of organic SEO almost 70% higher than those of the paid search results.

Quality Traffic:

Since the organic SEO are mostly dependent on keywords, that are selected after a proper research and survey on user tendency and demographics is conducted, it suggests that the traffic too will be saturated and of good quality too. The search engine techniques is entirely based on keywords, the end users type in a keyword relevant o their search and the search engines display results that match with their requirement. This makes is evident that the users will only type what they are looking for, and will land into your page only if it is relevant to their search. Therefore, the possibility of having low quality traffic is comparatively low here.

Many more avenues:

Unlike PPC campaigns that only depend on keyword bidding, the organic SEO also involves a number of other techniques of attracting traffic as well. this makes it double effective than the PPC. The natural or organic search also includes content writing, link building or link exchange and other on page and off page promotions to help enhance the traffic flow to a website.

Low Cost Marketing:

The last and the most important difference between organic search and PPC is that the former is a no cost search promotion technique. Organic SEO does not require you to spend any many on marketing, unlike PPC where, one has to keep paying the search engines every time a click is generated.

About the Author- Meenakshi Wali is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services, pay per click and search engine marketing over the globe.

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By employing a bit of creativity and following these easy steps, you can draw up low cost or even no cost marketing campaigns. Whether you budget is limited or nonexistent there are ways to draw customers to your business. Just try some of these methods and see the results.

1. Talk about your business. Its the oldest form of advertising there is Just talk about your business to others on every occasion you meet them and see the word spread. You may think you talk about your business a lot but do you? Most likely you don’t talk about it as much as you think about it. Thinking wont get you anywhere. Talk about your business nonstop to anybody and everybody. Then see word of mouth work for you.

2. Be controversial. As you know, people and businesses in the limelight are either loved or hated. The public is rarely lukewarm about them. So you should get the public to feel strongly one way or another about you. A good way to do this is to be controversial. You can do this through controversial products, controversial statements, controversial dress, and controversial projects. Its a great way to get into the public eye and stay there.

3. Give stuff away. This is another marketing trick that is as old as marketing itself. Give away gifts whether they be mugs, T shirts, stickers, badges. The sky is the limit here and the freebies need not be expensive. Ensure your brand and web address are on them. Also add free products to your autoresponder emails.

4. Have your say. Top entrepreneurs have views on anything and everything and thats the way they stay in the limelight. Above all they are emotional and controversial in their comments and views. This is something you should pursue. Become a regular columnist in a newspaper or magazine dealing with your field of business. Get on talk shows. Soon you will be perceived as an expert on the subject. The spin off will be credibility for your and your business, and of course more sales.

5. Blog. A blog is more than a self indulgent diary online. It is a great advertising medium and a potentially lucrative revenue earner. You should keep it up to date and fill it with content that promotes your business directly and laterally. Make the topic of your blog extremely close to your business and stick to the topic of the blog as you develop it. Search for sponsors and affiliates that have similar products to propagate your business more effectively.

6. Reinvent your business. Every single day you should ask yourself if you are selling the right products and services. Do they still meet the needs of customers? Are there better and more lucrative ways to meet their needs efficiently and profitably? Conduct research on the internet and by walking around and talking to people to find better ways to do business. Keep it fresh, keep it young, and keep it happening. These are the techniques that will take you far and they don’t cost an arm and a leg.

James Copper is a writer for http://www.marketinglinx.com

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