PBAC Blog

Based on a system already 2 1/2 year in business, a new opportunity for monetizing websites are offered on the net today. It claims that the existing advertisers demand for ad space are so high that they will be able to deal with all new generated ad-spaces and pay fairly well for it too. Getting paid for every visitor to your site is actually what they say they will. So what is PayPerPlay basically about?

PayPerPlay is working by playing an audio ad of 5 seconds for each visitor to a web-site. There is no click or other actions required from the visitor, and the web-site owner will get paid a certain amount for this ad - very similar to the way they get paid from Adsense. A pricing system will also be established with same similarities to Adsense.

One more important thing to mention is that you will not break Googles rules by running this ads on the same site as you have Adsense-Ads. This could of course be a case in the future, but I would find it rather strange as they then would have to introduce regulations towards a lot of todays web-sites and their content.

Audio Ad you may ask? Well - People using the internet no longer only reads - that’s for sure. With the evolution of YouTube and different socializing sites, the more and more common use of video - and audio content on all sorts of web-sites and last, but not least, the rapid technical development of the computers. More and more people are surfing with “all systems on”. (Who knows anyone that surfs with “show images” disabled anymore? - or have ever heard about it?)

The system is not absolutely new - in fact it have been in business for 2 1/2 year, and are already installed on 550 000 + websites and serving 66 000 advertisers.

By the use of web-crawler, the content of the ad will match the content of the site. In case the niche is too small - general ads with broad target audience.

PayPerPlay must be seen as an offspring of NetAudioAds ™, but it bring something new to the market in ways of opening up an affiliate program where you can join for free and promote the system towards other webmasters and thus profit from their traffic too. This part of the opportunity is only open until February 2008, where the affiliate program will be closed and only existing members will be allowed to promote it.

It is not simple to conclude for sure at this early stage in the process. The system does not go truly live before February 2008 and what profit the web-site owners will get for their traffic is still in the open. As far as I can see - there is a very limited downside in joining and quite a huge upside - especially if you have huge traffic sites - or work the system as an affiliate.

Read more about PayPerPlay over at Conceptbreeder.com

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The invention of any new advertising method brings with it a lot of skepticism and a little glimmer of hope. The phrase “too good to be true” is flung around a lot and without proper research. There are industries that take off on day one and there are others who take a while. Pay per play seems to be the former.

Here are the reasons why:

1) 100% conversion

2) Ease of HTML code placement

3) Website visitor friendly interaction

4) Prelaunch referral program

How do you use the above reasons to generate the million dollar per month paycheck without breaking your budget?

1) 100% conversion says it all. You send 1 000 000 or more real visitors you get 25% of the advertising revenue guaranteed. It is so automatic it borders on simple physics. This might prove to be the most expensive and labour intensive because you need to get out there and canvas for your traffic through article writing, website linking (very carefully) and forum posting. There are paid programs that will send you traffic but less than 10% of them actually send you quality visitors and most importantly even less will allow audio that starts automatically. (Please research carefully before buying.) And do not forget to keep an eye on your monthly bandwidth.

2) You can copy and paste the Html code anywhere (preferably just before

</body> tag) on over 100 websites that receive over 10000 visitors per month. This is also labour intensive and costly with bandwidth being less of a problem but multiple hosting fees being the nightmare. The cost of setting up 10 000 visitors per website is doable but very hard.

3) 5 second audio ads are so short that people tend to miss them if they are even reading intently elsewhere while it is playing. This happens while the website with the code is loading and the ad starts playing quickly and the visitor asks themselves what just happened. They should not irritate the visitor and sometimes entice the visitor to reload the page to hear what just happened and send their friends over. Speaking of viral marketing, if you install a tell a friend script on your website sending the invited website visitors to a website with audio ads and a great gift then the viral marketing has potential to explode your income even if the invitees do not pass the message on.

10 000 send 3 friends and only one friend sends a further 3 friends, but you earn ad revenue on everyone who opened the website, even for 5 seconds. That can net you 1000 000 per month in time and it is less labour intensive.

4) Before 1 February 2008 any webmaster (1st level) who joins after you will be able to refer new core partners to join the pay per play program and earn 5% of the advertising revenue from them (2nd level) and 5% from anyone the new core partners refer up to 2 levels. To earn a million you can enroll 10 000 to 100 000 referrals. This will lead to a snowball effect that will nett you 1 million dollars every single month with minimum effort and expenses.

How do you find that many people to sign up? The same way you are going to try to get 1000 000 visitors to your webpage with pay per play HTML code.

This article was published by Thoriso Mashego. If you wish to sign up for with The Pay Per Play Program and become a core partner for absolutely free please click on the above special link before launch day. Core partners can claim 25% advertising revenue per month from every visitor and 5% from anyone they refer. Launch date is 1 February 2008. Over 3 million websites signed up for free in December 2007, their passive income in 2008 is going to explode.

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It is possible to make money with AdWords and Adsense. Lots of people do. But how? You could buy one or more of the guides to making money with AdWords and Adsense on Ebay or from various flashy looking websites. Most of them are overpriced nonsense.

Some of them offer incorrect information, some of them are flatly immoral in the techniques they suggest, while a few offer one or two useful tips - which are usually available on the net for free if you know where to look.

Here a few tips on getting the best ad spots.

How to pay less for the traffic you need, which means more money in your pocket.

Success with AdWords

Getting the Best Ad Spots 1

The ‘hot spot’ for high click-through rates (and this is what you want - people coming to your site) is the top three positions - either in the organic results or the sponsored results.

In the sponsored results it doesn’t seem to make any difference whether you are number one, two or three. So for high click-through rates, you need to get into the top three. To make money you need to do this as cheaply as you can.

The first way to do this is to bid on key words relevant to your business, but for which there is not much competition. So for a store selling horse feed in Jacksonville, Ohio, you might have to pay 97c to get a top three spot for the phrase ‘horse feed’. That would soon add up, and many of the people who clicked on that general phrase would not buy from your local business. Most of your customers are going to come from Jacksonville, or at least Ohio.

A top three spot for a general match to ‘horse feed Ohio’ might only cost you 19c. A top three spot for a general match to ‘horse feed Jacksonville Ohio’ might only cost 7c, and your conversion rate (the percentage of people who click on your ad and then buy from you) will be higher.

These longer, very specific keyword phrases are sometimes called ‘longtail’ keywords, and they can be very profitable. In particular niches (a phrase for a very narrow or specific market) there is often little competition for keywords, and people who enter these phrases are telling you very clearly exactly what they want. If you can meet their needs, your chances of getting a sale from people entering your longtail keywords as search terms is high.

Success with AdWords

Getting the Best Ad Spots 2

Pay the least you can to get into the top three. Obvious, really. But how?

Unfortunately Google doesn’t tell you how much your competitors are paying for their clicks. There are various ‘bid management’ systems which will charge from $25 a month to track your keywords. Don’t bother, unless you are a large company with a massive budget and you just can’t keep track of your ad campaigns.

There are also programs which claim to provide detailed information about keyword popularity, competitor bid levels, etc. Probably the best known of these is Key Word Elite. I would love to have advertised that product on my site. It pays affiliates $93 per sale! Then I tried it. I found it clunky and confusing, and its results were only intermittently more useful than Google and Overture’s free tools.

Even though Google doesn’t tell you what competitors are paying, it does tell you when your bid is enough to get into the top three. When you set up your adwords campaign, the keywords traffic estimates page will tell you (roughly) where your ad will be positioned - eg 1-3, 4-6, etc. For example, a bid of just 20c will get you a 4-6 position for the phrase ‘computer parts’.

But you want to get into the top three. Try increasing your bid to 85c (just a guess at this stage). Yes! This will get you a top three result. Google also tells you your actual cost will be between 52c and 78c.

Now go back and enter a bid of 53c. Click ‘Re-estimate traffic.’ Still yes! This bid will get you a position between 1 and 3, and at a cost of between 32c and 53c.

This means you are in the top three at perhaps half the price you might otherwise have paid. This process takes a little time, but truly, if you want to be a success, you have to be prepared to put both time and thought into your business.

Remember you don’t always pay your maximum bid - only what you need to beat the person next in line (like Ebay). If you put some thought into it, you may be able to come up with other ways to use this fact to your advantage!

Because effective advertising is essential to the success of your business, you should check your advertising campaign at least daily. Your competitors will be doing this (or you should assume they will be!) and bids can change frequently.

You also need to check which keywords and ads are working for you. Keep the ones that are, make small changes, one thing at a time, to the ones that aren’t. Check whether those changes have made a difference. Test everything! What brings more clicks? What brings more sales? It will take a little time, but you will gradually build up an arsenal of highly effective and efficient (ie money-making) ads and keywords.

Mandrake Moore

See my blog - WordCash - at:

http://wordcash.blogspot.com/

Or for more Adwords and Adsense resources, visit my website at mAdWords.us

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