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Article business marketing is one of the most powerful forms of marketing for your business. The reason for this is that it allows you to establish yourself as an expert in your niche It builds up your credibility and allows you to create trust with your subscribers.

The most important advantage of using article marketing to market your business is that it does not cost anything. This means that you do not need to budget for huge advertising costs like ppc marketing which can become prohibitively expensive.

Let us look at the basics of article marketing. The first and most important step is that you need to find a niche market that you are an expert in. You then need to write articles exclusively for this market.

The second important step is that you need to do keyword research. You can use a free tool like Wordtracker, Overture or the Google Adwords keyword suggestion tool. You then need to find keywords in your specific niche that have very little competition. Most importantly you need to include these keywords in your title so that your articles get found on the major search engines when you submit them to the article directories.

When you write your article you need to create a very good opening that will grab your readers attention and make them want to read the rest of the article. You also need to have a very good closing where you make it clear of the benefits of solving the problem you have described in your article. This will make your reader want to take action and click on your bio where you can present them with your squeeze page that will allow you to capture their name and email address. Consequently this will allow you to market to them over and over again.

Article marketing will help your business to succeed. As soon as you add this to your marketing efforts you will reap the benefits.

Here’s your chance to drive massive traffic to your web site: Download your free ebook Secrets Of Article Marketing

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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While it’s true that there are many different strategies that can be used to optimize a web site for search engine success, one of the most overlooked methods for improving search engine placements is building up your web site’s credibility. When you provide your visitors with lots of useful, relevant information on your web site, you create professional credibility and establish your expertise in your industry. When your web site is credible, people will naturally want to link to all of your good information, and your pages will likely be loaded with the keywords and phrases that matter most to your company as well. In other words, a credible web site has many of the elements that impress Google the most!

Brownie Points From Google

One of the ways you can help build your web site’s credibility is to create an online glossary for your site and link to it from the rest of your pages. Think about it - we know that Google gives you points for using your keywords in the text of your links, so why not pick up some extra points by linking your key terms to a glossary that further explains them? This is also extremely helpful to visitors who are on your site to learn about your company, products, and services as well.

Credibility Through Repetition

Let’s say, for example, your business sells insurance, and that each type of insurance that you sell has its own web page. Now imagine that some of your important keywords like “auto insurance,” “life insurance,” and “renters insurance” are linked directly to a glossary page that contains these keywords, plus a short description of each. In this example, you’ve used your keywords as links, and repeated the keywords on the glossary page as well as on the product pages. All of this contributes to the credibility of your web site as Google sees it.

Thinking Like a Spider

A glossary page is inherently loaded with specific words and phrases that are relevant to your business. When a search engine “spider” visits your glossary, it sees these words and phrases and also sees that they are cross-linked and used throughout your other web pages as well. So what’s a spider to think? It would probably think that your site is very important, relevant, and credible. And credible web sites can lead to more web site traffic, increased inbound links, and ultimately improve your search engine placements in Google. Now that’s impressive!

Lauren Hobson is the Editor of Biz Talk Newsletter and the Five Sparrows Marketing Blog from Five Sparrows, LLC. Read the most recent Five Sparrows articles on small business websites and marketing on our business blog at http://www.fivesparrows.com/blog, or subscribe to our free newsletter at http://www.fivesparrows.com

Copyright 2008 Five Sparrows, LLC. All Rights Reserved.

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When it comes to advertising and marketing your products and services, common sense dictates that the higher the response rate, the better. But just knowing that is not enough. It�??s important to understand exactly how each additional response can affect your marketing costs and profits. The better your understanding of the potential value of each additional response, the more effort you�??ll invest into increasing your response rate over time.

Increasing your response rate can increase your net profit in one of two ways. You can either:

1. Maintain (or increase) your marketing investment and frequency and capitalize on your higher response rate to bring in more revenue. If the response rate for an ongoing campaign that reaches 10,000 people can be increased by 20%, let�??s say from 1.5% to 1.8%, that increases your actual responses from 150 to 180. That may not sound like much, but depending on what you charge for your products and services, those extra 30 responses could add up to more than enough sales to justify the effort.

2. Decrease your marketing investment and frequency, leveraging your higher response rate to maintain the same net number of responses but at a lower cost. The higher your response rate, the less money you need to spend to generate the same amount of business.

Remember that this kind of measurement is only possible using a direct response marketing approach (marketing that solicits immediate action on the part of the recipient, such as an inquiry, request for information or sale), as opposed to a branding or image advertising campaign (marketing that seeks to increase mind share for eventual sale or action). Unless there is a specific call to action (�??Call today for a free guide�?�) to generate an immediate and measurable response, you will find it very challenging to gauge a campaign�??s effectiveness at all.

Marcus Schaller is the author of �??The Lead Ladder-Turn Strangers into Clients, One Step at a Time�?� (McGraw-Hill), and managing editor of Purple Dot Magazine (http://www.purpledotmag.com), a free online publication covering marketing, sales and public relations for small businesses and self-employed professionals.

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It’s said that like there is no �?�free lunch�??, there are no easy answers, especially when it comes to health care. The recent radical changes in the health care industry have changed all the trends�?� the health care industry is emerging in a new shape, offering new opportunities and ushering in a new era. With the way the industry continues to change, I’ve come to realize, even with almost a decade’s experience behind me, I have as many questions as I do answers.

Marketing professionals are continually faced with the Herculean task of sending exciting new messages to the target audience �?” messages which evoke interest and make them visit your health care facility, enable your facility to stand up to face and fare well in the wake of the constant new challenges.

The problem arises when, in zeal to come up with something new, they forget to cash on the goodwill and equity generated by the previous marketing messages. We forget to be consistent.

Being consistent in all our communications going out to the public at large, enables them to identify and relate to a common denominator which is being conveyed through all messages �?” it can be the customer friendly approach / hospitable staff or an IT savvy health care facility �?� the message needs to be consistent in all communications to drive home the factor and market it as a USP.

Your marketing message must consistently reinforce the image that you hope is present in every customer’s mind. Losing sight of that message causes the perception you’ve worked hard to develop to slowly erode away.

Consistency is an important aspect in all domains of health care marketing - it’s a key component to outstanding customer service. Have you ever thought about how your customers (patients) view your system’s services after traversing the continuum of care �?” from the point of entry into the hospital system to the point of discharge from the hospital system- from the emergency department and admissions to nursing units, radiology, and the lab, patients are treated with varying levels of respect and courtesy. These inconsistencies cause the process to seem disjointed, and the patient to feel unimportant.

Consistency is also vital for your non-hospital services, as well.

Are all of your physicians delivering the same high standard for customer service? What about the physician that has a reputation for always being behind schedule? It’s important to remember, in the patient’s eyes, your whole system is only as good as the patient’s worst experience. It needs to be understood that we need to be explicit when setting customer service expectations for our organization. By giving specific guidelines to all parts of the organization, we can assure a consistent interpretation of what the organization expects when it comes to good customer service.

http://bahlatul.googlepages.com/

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So the latest Google algorithm (math used in weighting how search engines return results) Big Daddy seems to slowly getting into place, and webmasters and marketers alike are up in arms about lost efforts. Lost how? Well, first let me start by saying those in the know really, don’t know’. That is to say that Google’s algorithms are a closely guarded secret that makes MacDonald’s secret sauce look like chicken broth. No one except the pious few really knows the truth about how Google’s search engine ranks sites. So how do SEO people know what to do? There has been a TON of both sophisticated and simplistic testing done by the SEO/SEM community to find trends and patterns in the algorithm. Over the years a great deal has been learned and monitored.

Supplemental results and lost efforts.
It seems the latest round of suffering is part of another mythical beast, the Google Sandbox. This is sort of a purgatory for websites. It is said that sites that have been banned, sites that are NEW and older listing live in the belly of this keeper of the doomed. What we do know id that there is a MAIN directory and a SECONDARY (known as Supplemental) directory. Sites in the supplemental directory are rarely spidered and can usually only get out with considerable changes to the page in question and hope to get out some day.

Where’s the beef?
Ok, now I have no problem with Google putting older, out of date information, into the supplemental directory. As a searcher I hate nothing more than having SERPs (search engine results page) that have less useful, dated information..

As you may imagine it also means that MILLIONS of pages of legitimate information has been lost as well. The problem lies in the fact that many Archive sites have legitimate information that hasn’t required changes. Online forums (message boards) are another great example of web sites that are losing legitimate data and rankings for their sites.

So in short, if the site was a valid resource or not, people have spent a great deal of time and money to build their sites and do SEO work only to find they have been sent to Google Supplementary listings.

..and who really cares anyways?
To me, SEO folks, professional and other wise. may want to consider a few things;

1. Results, results, results. Its all about a better end user experience. Who knows, maybe more up to date search results for these fine marketing people will actually make their jobs easier in finding relative data. It will certainly weed out some useless content. I have been getting search referrers for pages that haven’t existed on my site in over a year. Targeted traffic? I think not. Upset surfer that is at my site and cant find what they were originally searching for. To me, anything that improves the end user experience is a good thing.

2. Its alive; Prepare for change. Try an get a feel for things so you can see where trends are going. Don’t look at Google nor its algos as a static thing. It will always evolve. Make sure you don’t put all your efforts in one place. Can you say, reciprocal links (more to come this BD update).

3. More dough bro; As an internet marketer, it’s really MORE income because of the work created fixing possible causes of’ banishment based on the last algo. You see my friends, its not OUR fault. Don’t shoot the messenger.

Myself, all tongue in cheekiness aside, have never advised clients to use non-organic methodologies. I have never encouraged borderline black hat SEO and SEM techniques. So it seems it will pay off for me as well as our clients.

I don’t think I was really ahead of the curve, I have been consulting for nearly 20 years and online or offline, dubious marketing techniques backfire far more than they are successful.

Further Reading; My Rant on Big Daddy

David Harry is a internet marketing professional with Reliable SEO services

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There are certain strategies that need to be adopted to turn your campaigns around. A simple tweak here or there can pay dividends in the long run. Remember, adwords can be a beast to master but very rewarding when you get it right.

Increased Bids and Quality problems Do you constantly have to increase your bids due to googles quality issues? if this has happened you have been hit by the infamous google slap. This boils down to google wanting your landing page to be relevant to the keyword search term. This can easily be fixed by ensuring your landing page matches your Adwords ad. Try putting your keyword and ad text into the title of your landing page, this will ensure the user has found what he is looking for and will not click away from your site. Keyword density is also a factor. Try to include your keyword throughout your landing page text. A keyword density of around 3-5% is adequate to keep google happy.

keywords

Put your keywords into groups and adjust your landing page to include each different set of adwords. Run seperate campaign for each keyword group and ensure your landing page is relevant.

writing your Ad

You will need to have a killer ad that will attract clicks. Run a search on google for anything of your choice and look at the sponsored ads. Which ad stands out the most? Which ad are you drawn to? Try to emulate the way the ad has been written and test it in your campaign. if it converts keep it, if not change it. Adwords requires testing and tweaking all the time.

how to find those converting keywords

The best method requires you to do a little work. Type in one of your keywords into google and make a note of the URLs that are showing on page 1. Do this for 5-7 days with all your keywords. What you should have is a log of all the ads that have been showing for the majority or all of that timeframe. These are the ads that will be making money. Most adwords users will drop there campaign if it wasn`t profitable in this time frame. Try writing your ad in the same style(do not copy) and bid to a higher position than the profitable ad you have been monitoring. test if its profitable let it run, if not tweak or dump it.

These are just a few tips i have learned that make a difference to poor performing adwords campaigns.

Remember

Ensure your landing page is relevant to your keywords and adwords ad. Your landing page should be relevant to all your keywords. Don`t forget about keyword density 3-5% is good. Monitor your competition to find those converting keywords and Ads

There is much much more to google adwords than most people think. Learning the finer points will turn your losing campaigns into profitable ones. Do not get put off from using adwords, its just a question of understanding how it works.

Steve is an internet marketer who has learned the hard way he is currently revewing clickbank products.

you can visit his site at

http://www.cbproductreviews.blogspot.com/

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